What is inbound marketing and how does it differ from outbound marketing?

To help you better understand what inbound marketing strategies are and what they do, let us first define their opposite. When you receive a 'cold call' from a telemarketer or get a knock on your door from a knife salesperson, this is outbound marketing. This kind of marketing is not only ineffective, but it is also difficult to track its return on investment or optimize the approach.

Building an effective inbound marketing campaign is essential to increasing the digital traffic and revenue of any aspiring company. When it comes to effectively branding your company through creative advertising and a good inbound marketing strategy, sometimes it's wise to take notes from the greatest and most successful companies. Take Coca-Cola for example. Coca-Cola is one of the most successful established brands in existence. Like 30% of the most successful companies in existence, Coca-Cola was established before 1900 and continues to create a legacy with their brand, over a century later.

As most marketing experts will tell you, creative and well executed custom packaging design is an effective means of branding your company. When developing your product packaging design, one of the most important aspects of design is color. Color has a major influence on consumers and the products they so choose to purchase through association. In fact, approximately 85% of a buyer's decision to purchase a product can be attributed to color. This phenomenon is referred to as color psychology.

Mun Joo Jane thinks that breakfast cereal needs a makeover. And we thought that anyone that is thinking differntly about packaging deserves a little recognition.

Effective packaging design should go above and beyond functionality. Rather, it should stand out from its competitors and allure customers into deciding that this is the product they want and need.

Don't know where to start? Here are five vital tips for creating effective package design:

With information technology in the front running as one of Baltimore's top industries, there are a number of firms you could turn to help build your website. In our digital age, having a good website is vital to a strong and successful business; in 2011, Forrester Reports stated that 1 trillion dollars in retail sales were influenced by the web.

Any quality branding company will tell you: with nearly one-third (30%) of the world's most valuable brands established before 1900, creating a memorable name and image is an absolute must. What's more, being afraid of change can be a critical mistake. Some of the largest brands changed their names over the years, and doing so has brought them tremendous success.