The following conversation is with George Prior, an entrepreneur who, along with his brother / partner, invented, built and is now marketing the BBQ Dragon - The Charcoal Fire Supercharger product. They came to Catalpha recently to take their packaging to the next level. I thought their story is interesting and could be helpful to many that are now going through the same situation or are launching their own products.

Packaging design has a direct correlation to the success of your product.

When similar products are placed together in a store or marketplace, the design of the packaging is the predominate differentiator to make them stand out from one another.

The packaging you choose will have to fit the product you are selling correctly, it will have to portray the right image and position the product as the best choice in the consumer’s mind.

As the year comes to a close, it's a good time to look back and assess what blogs were read most and what our audience seemed most interested in.  Now just a word on popularity.  These are based on visits to these specific pages.  The result can be skewed since some of these posts were just published this year while others have had all year long to tally up.

Here's a list of our Most Read blog posts.  All listed in order of popularity...

Your web design matters a whole lot more than you think it does. After all, it's how many of your future customers are going to become acquainted with your business. If your site works well and provides them with what they're looking for, you'll have left a positive brand impression. If not, well, chances are those customers aren't coming back.

The point here is that your website is important, and if you think otherwise, here are a few reasons to think again.

I heard that Snoop Dogg’s new cannabis products were on the market, so I had to take a look.  And I was pleasantly surprised. 

Frankford Leather, a service-oriented distributor of Shoe and Foot Comfort products tapped Catalpha to update their dated and mismatched orthotics packaging to create a more contemporary, relevant and consistent look.  Catalpha established a new design that brought a family appearance to products that previously had no consistent look. The new design, features bold ‘stand out’ colors and design as well as stock imagery that would appeal to the target audience without looking too high-end. 

Here's a variety of packaging designs that put a spin on one of America's favorite holidays.  Some are more potent than others.  If you have any to share I'll be sure to attach them to the list.