--- title: From Snickers to Coca-Cola - Why Personalized Product Packaging Design Works description: Did you know that 70% of all purchasing decisions are made in-store? image: https://blog.catalpha.com/hubfs/blog_images/snickers-campaign.jpg --- ###### Marketing Insights Search this site on Google Search [![Catalpha Advertising & Design Logo](https://blog.catalpha.com/hs-fs/file-593783445-jpg/images/header-logo-boxed-drop.jpg "Catalpha Advertising & Design")](https://catalpha.com/) # [From Snickers to Coca-Cola - Why Personalized Product Packaging Design Works](https://blog.catalpha.com/from-snickers-to-coca-cola-why-personalized-product-packaging-design-works) Posted by [Don Keller](https://blog.catalpha.com/author/don-keller) Find me on: [LinkedIn](https://www.linkedin.com/in/kellerdon/) - [Tweet](https://twitter.com/share) ### **Hungry? Have a Snickers. And now, you can even have a Snickers that tells you exactly how hungry you are.**    Earlier this September, makers of the Snickers candy bar announced that they would be personalizing their [packaging design](https://blog.catalpha.com/how-much-does-packaging-design-cost), including what they believe are the 26 symptoms of hunger. Among the symptoms, feisty, loopy, dramatic, and rebellious are included. Snickers brand director Allison Miazga-Bedrick commented on the campaign in a statement, stating, "We believe the new bars will inspire people to not only quickly identify their own symptoms and satisfy their hunger, but give them a new, fun way to call-out friends and family on who they become when they're hungry, too.” While this campaign seems to be a follow-up to their extremely popular television commercials, depicting people transforming out of hunger, this also seems to be a mimicry of Coca-Cola's recent and enormously popular "Share a Coke With..." campaign. The **"Share a Coke With" campaign** featured the classic Coca-Cola emblem, but instead of the logo, the packaging design beckoned, "Share a Coke with..." followed by just about any name one can think of. So why are these new product packaging design trends becoming so popular, anyway? A great deal of that has to do with [branding](https://blog.catalpha.com/top-10-tips-of-branding-your-company), and how personalization appeals to consumers, and further drives sales. **![Snickers Packaging Promotion](https://blog.catalpha.com/hubfs/blog_images/snickers-campaign.jpg)Did you know that 70% of all purchasing decisions are made in-store?** Product packaging designers know this, and in the instance of Coca-Cola and [Snickers](https://en.wikipedia.org/wiki/Snickers), they use personalization to make a personal appeal to consumers, letting them know that their product was specifically made for them. And with consumers spending only 20 minutes in a store, packaging [designers](https://blog.catalpha.com/5-vital-tips-to-make-your-product-package-design-pop-off-the-shelf) have a very small window of time to get someone to decide that a product is right for them. But in a way, personalized packaging is a means of customer service, and 76% of customers believe that this kind of service is the true test of loyalty towards a brand.  [![5 Packaging Tips You Must Know -- Download Now!](https://no-cache.hubspot.com/cta/default/244422/7388b675-a346-43c0-a2a2-69bca2c090da.png)](https://cta-redirect.hubspot.com/cta/redirect/244422/7388b675-a346-43c0-a2a2-69bca2c090da) Topics: [Packaging Design](https://blog.catalpha.com/topic/packaging-design) ### Comments ## Call Today 888-337-0066 or fill out this form for a risk-free consultation on your packaging, branding or marketing project. ### Connect with Catalpha [**Catalpha Advertising & Design, Inc.**](https://catalpha.com/) 9727 Greenside Drive Suite 203. Cockeysville, Maryland 21030 888-337-0066 • (410) 337-0066 ![Google Tracking](https://www.googleadservices.com/pagead/conversion/1036905657/?label=P5u1CJP26wEQudm37gM&guid=ON&script=0)