Did you know that there is real value in your packaging design? It IS important, and many customers will base their decision on your product on the packaging design alone.

What this means is that you can have an incredibly useful, valuable product, but if it is in a packaging design that’s boring, consumers will pass on it and move to the next option.

Your product’s package tells a story about you and the product that you are trying to sell to your customers.

If your packaging design is stellar, then your product will pop right off the shelf and catch the eye of individuals as they pass by.

Have you ever stopped to pick up a product and noticed that it did not really convey its message well?

If you were to take a look at your branding and packaging of your products right now, how would you feel?

Often times, as a business owner, you may become wrapped up in your day-to-day functions and forget that your marketing strategies have a shelf life (no pun intended :-) ).

Whether your logo is out of date, the competition just came out with updated packaging or you’ve seen your sales dip, it may be time for a complete brand redesign in the packaging of your products.

With 2017 in the rearview mirror, you need to look forward, seek inspiration and take your packaging designs in a new direction!

Now that small consumer packaged goods brands have easier access to retail than ever before, these smaller, niche companies can compete with the bigger players in their industry head-on.

When going toe-to-toe with the industry powerhouses, the first place to start is with packaging that’s current, relevant and that makes your product stand out from your competitors on the shelf.

With plenty of changes and shifts in design trends on the horizon for 2018, it’s an exciting time to be involved in the world of packaging design.

Let’s look ahead to what popular design trends you can take advantage of in 2018 to ensure you wow them at the shelf this year, create a positive brand image and increase sales.

Every year approximately 30,000 new products are launched in the marketplace and more than 80% of them fail.

Ensuring that your product is successful begins with how you present the product to potential customers. And this starts with your packaging design. 

When making a choice between your product and your competitors on the shelf, most consumers will not have the time or energy to weigh up the pros and cons of the product in detail.

More than ever before, shopping is an experience. Twenty years ago, it was about getting hold of things you needed

Sure, plenty of people enjoyed the process of picking and trying, but the real focus was that big end goal, finding that big-ticket product.

Now, the act of shopping has become its own journey.

It’s a change driven by luxury brands and high-end retailers. They know that, if you make the search rewarding, consumers will be compelled to return to it.

We put together this infographic of what goes into the thinking behind our packaging design work.

Just what is going on in the mind of your customer? That’s a question all brand managers are trying to discern. If you knew more about your customer, you would know about what appeals to them and the reasons they may reach for your brand before your competition.

This quick read lays out many factors that you should know when designing your packaging.

It also gives an overview of the types of packaging and where they fit on the cost scale and the process we use to determine the best shape, structure, and design for a package design.

Jump in! I hope you enjoy...