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Marketing Insights

How To Assemble Different Types Of POP Floor Displays (Video)

Posted by Don Keller


I'm going to show you three different custom floor displays that we've created and how to assemble them.

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Topics: Branding, point of purchase displays, digital printing, litho laminate printing

Are you ready for Holiday Sales?

Posted by Karen Kerski

The end of the year is soon upon us. Retailers everywhere are ramping up for the holidays, which for some translates to a third of their annual sales total, and the online retail space is no exception. Indeed, last years’ Black Friday and Cyber Monday generated $7.9 billion in sales to become the biggest online shopping experience in US history. This coupled with the multiple holidays during October through December make Q4 a prime time to realize some serious profits.

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Topics: Marketing, Ecommerce

Death Of Brands-5 Companies That Didn't Make It-Infographic

Posted by milkwhale.com

In the past 2 decades many big brands have met their demise. The circumstances vary, from the obvious "It's only a matter of time" to shockingly abrupt market disruptions. Brands that seemed ubiquitous can disappear given the right set of circumstances and changes in traditional markets.

Remember - There is no such thing as "To Big To Fail."

In this Infographic, we examine 5 prominent companies who have, somewhat surprisingly, met their demise.

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Topics: Branding

How to Identify Your Target Audience

Posted by Karen Kerski

Some call this defining your “customer persona”.

Few products and services are so specialized that they have only one target audience.

Yet many brands -- in an attempt to stretch budgets -- use one general message which reaches too broad of an audience. This creates a diluted message that delivers lower ROI than if it was targeting the single best customer.

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Topics: Marketing, Inbound Marketing

Building Strong Brands For Snack Food Products

Posted by Don Keller

Here are two Snack Food products that needed a unifying brand look to help them cross over to retail ready products.  We were brought on to create that look across packaging, point of purchase, website and even tradeshow display.

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Topics: food packaging design

Corrugate Package Printing—Litho Laminate vs Digital Printing [Video] Which Is Best For You?

Posted by Don Keller

We're often asked what is the best way to print my package. The answer depends on your needs. Are you developing a prototype or, are you ready to produce high quantities of your product?

In this article we cover the different types of printing as well as the best option for your specific needs.

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Topics: package design, packaging, package printing

Mobile Commerce: Everything You Need to Know

Posted by Nick Rojas

The Internet has certainly changed how we do things. Simple and mundane tasks can now be easily completed with the power of technology. This is very evident in E-commerce. Looking at how and where customers shop shows that online shopping is here to stay. With E-commerce being the catch-all phrase for business done on the internet, a new sub term has popped up: M-commerce. M-commerce, or mobile commerce, is the “buying and selling of products and services over the internet through the use of mobile or cellular devices”. While mobile commerce may be conducted on mobile phones, the term extends to any portable/mobile device that has the ability to connect to a network. This includes tablets, notebooks, or laptops.

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