Ever wonder how often you interact with the world's largest Consumer Product Companies in your daily routine?
Brands like Nestlé, Procter & Gamble, and Coca-Cola are more ingrained in our lives than we might realize. These corporate giants have such vast and diverse portfolios that their products are likely in every corner of your home.
From the food you eat, to the way you care for your personal hygiene, to how you clean your home and clothes, these companies have a hand in it all.
Read MoreTopics: Branding, CPG Branding, CPG Products
Product presentation is your brand's silent ambassador, visually conveying your values and quality commitment as consumers review their choices on store shelves or receive their shipments from e-commerce sites.
It also serves as a defense tool, safeguarding the contents for its journey through the supply chain. Attaining the perfect container for your items involves several variables, each impacting the overall packaging design cost.
Continue reading as we examine ten common elements influencing the price tag for your physical product's outer protection design.
Read MoreTopics: Packaging Design, Design, Package Printing, CBD Product Packaging
An often overlooked yet essential partner to many companies is their product packaging manufacturer. These specialists allow you to safely transport and present your wares to consumers in the wholesale and retail environment.
Unless you possess considerable background knowledge of the different types of raw materials and printing technologies associated with the industry, you’ll need their specialized capabilities to design and build containers unique to your brand.
Continue reading to learn about several key benefits you’ll enjoy when you let the experts create a customized and well-executed package solution for your physical products.
Read MoreTopics: Luxury Packaging, Food Packaging Design, CBD Product Packaging
The broad category of products that most of us use daily is Consumer Packaged Goods or CPGs. We get them from retail stores or shop for them online and bring them into our homes and businesses.
Typically, these items don't sit around unopened for very long. We use one or more of them every day.
Chances are we'll run out of them at least once a week, and on the next shopping trip, we'll replenish our supply.
These individually packaged units fall into many classifications but share many key characteristics.
In this primer, we'll cover all things CPG and give examples of how creative and consistent branding support makes these packaged goods popular with consumers and profitable for companies.
Read MoreTopics: Packaging Design, Product Development, Retail, CPG Branding, CPG Products
Did you know that 65% of eCommerce businesses use software solutions for order fulfillment?
This statistic alone highlights the pivotal role of efficient fulfillment processes in retaining customers and expanding your business.
Optimizing your order fulfillment process is not just about speeding up delivery; it's creating a seamless, reliable, and adaptable system that evolves with your growing customer base.
From the moment a customer orders to the final delivery, every step should be a well-oiled machine, ensuring order accuracy and timely delivery.
Order fulfillment is a challenging yet rewarding journey. Adopting the right strategies, harnessing the latest fulfillment software, and optimizing your fulfillment network can transform your business from a market player to a market leader.
Let's look into smart ways to manage orders, find cool solutions for sending out products, and handle your stock in a way that keeps everything running smoothly.
All these steps are key to making your customers happy and helping your business stand out in the busy world of online shopping.
Read MoreTopics: Marketing, Ecommerce, CPG Products, Business Expansion
Every day, the market is bombarded with new products. In this overcrowded landscape of endless commodities, each one of them races for attention in order to reach the hands of the customer, but without effective branding, they are on the road to nowhere.
A logo is just the tip of the iceberg. The mere symbol has a lot of science behind the scenes.
Let’s jump into the ocean of product branding, exploring the elements that convert a commodity into a lifestyle. The rollercoaster journey of the brand story starts here.
Read MoreTopics: Branding, Packaging Design, Brand Loyalty
Product packaging has unimaginable superpowers. When your product is lying on the shelf of a store, then it’s the packaging that attracts the consumer and persuades them to choose it from the endless options.
A design that captivates the customer’s mind can be the difference between continuing business and a commercial activity on a road to nowhere.
Let’s dive deep into the ocean of creative and attractive designs that compel commercial production and consumer experiences beyond the ordinary.
Read MoreTopics: Packaging Design, Package Printing, CPG Products