<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1606142696294891&amp;ev=PageView&amp;noscript=1">
Marketing Insights

Why Tracking Your Marketing Efforts Is Important?

Posted by Melissa Waltz

Having a marketing strategy is essential for any business, and in the digital era we live in, the prevalence of analytics for marketing success is equally vital. But, unfortunately, many companies do not exercise proper measuring or collecting data to analyze how their efforts impact the business. There are many reasons this could be so - lack of resources, knowledge, thinking they don’t have time, or just the sheer intimidation of using analytics and metrics.

Read More

Topics: Online Marketing, Marketing, SEO, Email Marketing

The Effect of Technology on the Food & Beverage Industry

Posted by Emily Andrews

Technology has touched every aspect of life, including the food and beverage industry. High-tech solutions in business aim to save money, deliver goods and services more efficiently to consumers, and improve the overall customer experience. Keep reading to find out how technology has revolutionized the F&B industry.

Read More

Topics: Branding, Marketing, Brand Loyalty

Custom Packaging For Small Business – Why It’s Important & How To Get The Best Results

Posted by Don Keller

As a small business owner, you need to do everything that you possibly can to ensure that your product gets noticed.

Getting your product to stand out on the shelf when it’s next to your competitors can be difficult nowadays. 

However, one of the most effective ways to ensure your products are noticed is with customized packaging.

Custom packaging for small business can be a complete game-changer and should not be overlooked when you want your products to shine. 

Read More

Topics: Branding, Packaging Design, Market Expensive Products, Luxury Packaging

Revitalize your Ecommerce Sales with These 6 Strategies

Posted by John Hurley

Most entrepreneurs looking to grow a profitable business aren't satisfied with below-average ecommerce sales. Many even feel that average conversion rates (scoring at 1.81% in September 2021) aren't enough to drive real success. And sure, sales can't be through the roof all the time. After all, some seasonal lulls in consumer interest are natural. But, if you're seeing fewer purchases lately, it might be time to pay a bit more attention to the effectiveness of your brand at acquiring new customers.

Read More

Topics: Online Marketing, Ecommerce, Email Marketing

How to Deal with Bad PR

Posted by Samuel Matthews

Many organizations try to avoid negative PR but sometimes it may happen and could result in sharing of bad stories about a brand. When things go wrong in your company, you need to come up with ways and means of handling them.

Read More

Topics: Branding, Marketing, Business Management, Public Relations

How To Determine Custom POP Cardboard Display Cost

Posted by Don Keller

Point of purchase (POP) corrugate displays are a great way to boost your product’s visibility in-store, improve brand awareness and increase your sales. Using cardboard stands to display your products, you can ensure that your products are showcased in the best light possible, encouraging more interest in your offerings. Point of purchase cardboard displays are also incredibly versatile and can easily be customized to meet your needs.

Read More

Topics: Branding, Point of Purchase Displays, Retail

The 8 Most Important Marketing Metrics for Your Business (And How to Improve Them)

Posted by Karl Kangur

Even established online businesses can make the mistake of overlooking important marketing metrics in favor of so-called “vanity metrics.”

Overall website traffic, number of page views, time spent on site, and email open rates are all examples of data points that make marketers feel good about their efforts but don’t carry the weight of a more granular metric.

In this article, we’ll discuss eight marketing metrics that many business owners may not pay sufficient attention to. We’ll also take a look at reliable, actionable approaches to improving them.

Read More

Topics: Online Marketing, Marketing, SEO, Email Marketing

Comments

Call Today 888-337-0066 or fill out this form for a risk-free consultation on your packaging, branding or marketing project.