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Marketing Insights

Love The Customers You Have Before You Focus On The Ones You Don’t

Posted by Don Keller

When sales of your product start dwindling, your first thought might be to find a way to reach out to a newer, different audience. This is especially true of larger, established brands that in the past have seen strong sales within a loyal consumer base. It may appear by connecting with a whole new base may provide the seed for a future turnaround.

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Topics: Branding, brand loyalty

CBD Branding: How To Enhance It With Packaging Design

Posted by Don Keller

CBD products have become increasingly popular and the marketplace is becoming more competitive as more companies enter the space. In 2019, the U.S Department of Agriculture started accepting hemp production plans with more than 17 different states and tribes across the country having their plans approved. With even more state and tribal plans in progress, the market is set to become even more saturated in the near future.

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Topics: Packaging Design, rebranding, package design

Hills Science Diet Package Redesign - A Success?

Posted by Don Keller

Packaging design is critical for business owners to ensure that their product stands out on the shelf.

However, determining just how valuable design is can be difficult. The team at the Dieline Packaging Blog and Designalytics, a company that provides design analytics to consumer brands,  introduced the Designalytics Effectiveness Award at the annual Dieline Awards to answer this question and to emphasizes the role of packaging design in business growth and expansion.

PACKAGING-REDESIGN-HILLS-SCIENCE-DIET2The 2020 Grand Prize Award for Designalytics Effectiveness was awarded to the Hill’s Science Diet packaging redesign.

This sleek, attractive redesign allowed  Hill's to increase their sales significantly and generate more revenue.

The clean, modern design was a worthy winner of this year’s Designalytics Effectiveness Award and we would like to extend our congratulations to Hill’s and their design team on what they have achieved with this great redesign.

Let’s take a closer look at just a few reasons that this packaging redesign is a winner:

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Topics: rebranding, package design

5 Reasons Custom Sales Kits Are Exploding In Popularity Because Of COVID-19

Posted by Don Keller

The Coronavirus pandemic has turned the world upside down in recent months. It has impacted how we socialize, communicate, behave, travel, the economy, and so much more.

For businesses, it has been a challenging time, trying to adapt and remain flexible in a constantly changing business landscape.

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The Importance of a Consistent Brand Across All Channels of Marketing

Posted by Don Keller

With the fast-paced nature of marketing and new brand ideas popping up all the time, it is hard not to get caught up with creating new ways of marketing your brand.

However, it is vitally important that you are consistent with the ways in which you promote your brand with its styles, designs, values and messaging.

Brands can have multiple effects; they can attract customers with their brand personalities as well as keep customers loyal to the business.

 

The businesses that become bored with their brands too quickly and constantly want to create original ideas for keeping up with current trends, usually jeopardize their brand.

Keeping up with current trends is not a bad thing, it can ensure that your brand does not get outdated. However, some companies may sacrifice other important elements of the brand if it is changed too much.

Keeping the brand consistent is especially important, if your brand is constantly changing over different platforms then it can have negative effects.

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Topics: Branding, rebranding

The Importance Of Packaging In E-Commerce During Covid-19

Posted by Don Keller

Throughout the Covid-19 pandemic, many e-commerce businesses have prospered as more people have made the move to buying online. As more online retailers have entered the e-commerce space, however, competition is increasing and you need to ensure that your offerings stand out in a crowded market.

To gain a foothold in the market, you need to make the right impression with your customers from the moment they come into contact with your product, and that starts with the packaging.

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Topics: Packaging Design, Ecommerce, Website Design, package design

Unique Packaging Will Make Your Product Stand Out

Posted by Don Keller

With the fractured way customers interact with brands these days, packaging plays a bigger role now more than ever.  David Edelman of McKinsey & Company says,

"Increasingly, consumers put off a purchase decision until they’re actually in a store—and, as we’ll see, they may be easily dissuaded at that point.

Thus point of purchase—which exploits placement, packaging, availability, pricing, and sales interactions—is an ever more powerful touch point."

Here are ways in which you can ensure success with your packaging

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