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Marketing Insights

How to Deal with Bad PR

Posted by Samuel Matthews

Many organizations try to avoid negative PR but sometimes it may happen and could result in sharing of bad stories about a brand. When things go wrong in your company, you need to come up with ways and means of handling them.

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Topics: Branding, Marketing, Business Management, Public Relations

How To Determine Custom POP Cardboard Display Cost

Posted by Don Keller

Point of purchase (POP) corrugate displays are a great way to boost your product’s visibility in-store, improve brand awareness and increase your sales. Using cardboard stands to display your products, you can ensure that your products are showcased in the best light possible, encouraging more interest in your offerings. Point of purchase cardboard displays are also incredibly versatile and can easily be customized to meet your needs.

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Topics: Branding, Point of Purchase Displays, Retail

The 8 Most Important Marketing Metrics for Your Business (And How to Improve Them)

Posted by Karl Kangur

Even established online businesses can make the mistake of overlooking important marketing metrics in favor of so-called “vanity metrics.”

Overall website traffic, number of page views, time spent on site, and email open rates are all examples of data points that make marketers feel good about their efforts but don’t carry the weight of a more granular metric.

In this article, we’ll discuss eight marketing metrics that many business owners may not pay sufficient attention to. We’ll also take a look at reliable, actionable approaches to improving them.

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Topics: Online Marketing, Marketing, SEO, Email Marketing

Ecommerce Website Planning And Building - The Basics You Need To Know

Posted by Don Keller

Our Approach To Creating An Ecommerce Website

As you can imagine, ecommerce sales have really skyrocketed, and everybody wants to be online to sell their products. So today, I've got my web genius here, Charlie Miller. And Charlie is going to tell us the software we use, and how we go about building an ecommerce website. Because if you haven't created an ecommerce site before, there's always a lot of questions on what's the best way to go about it? What should I use? Where should I host it. Let's get started!....

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Topics: Ecommerce, Website Design

Everything You Need To Know About The Cost of Short Run POP Displays

Posted by Don Keller

Hi, I'm Don Keller of Catalpa Packaging and Display. Most of our customers have a product, or they're in charge of marketing that product. And one way to market your product and get it in front of your customers is with a store display. Either a countertop, an aisle display, or floor display.

Today, I'm going to talk about our most commonly asked questions about our digitally printed, point of purchase displays. So the first question I'm asked is, How much is this going to cost? That's everybody's first question.

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Topics: Point of Purchase Displays

Best Ways to Take Your Business Global

Posted by Ryan Pell

The business world is changing fast and new opportunities are arising for businesses across the globe. With today's economy, many companies have adapted by expanding internationally to add new markets and increase their customer base. This has both advantages and challenges. When entering into foreign territory there are unique regulations and customer preferences in each country. In this article we will examine a few things you have to do to take your business global.

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Topics: Online Marketing, Business Management, Ecommerce

Why Do Niche Ecommerce Sites Maximize Your Chances For Success?

Posted by Stuart Cooke

It is estimated that there are somewhere between 12 to 24 million e-commerce stores as of 2021, and this number is growing every day. This is a pretty staggering statistic and one which can be very daunting if you’re considering opening up your own e-commerce website in the future.

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Topics: Marketing, Ecommerce

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