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Marketing Insights

Tips for Packaging Expensive Products

Posted by Karen Kerski

First and foremost, people are willing to pay for the best. If you already have a strong brand reputation for luxury products it is easier to launch additional products. When you are an unknown brand you have to build a “high end” image and reputation. Existing brands moving into luxury category have a head start but still have to consider how to effectively add the luxury price category to their reputation.

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Topics: Marketing, Packaging Design, luxury packaging

Tips to Plan and Accomplish Your Business Goals for 2021

Posted by Nick Rojas

In light of the changes that the pandemic has brought about, setting clear business goals is more important than ever. For your business to thrive in the long-run, you must know how it is doing. The best strategy is to have a detailed plan and track the progress. Do not be misled by the challenges you may be facing in these times. With a renewed strategic direction and realistic goals, your business is looking towards a bright future. Here are some tips for planning and accomplishing your business goals for this year:

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Topics: Business Management

Ways to Grow Your Small Business in 2021 and Beyond

Posted by Nick Rojas

Growing is essential to your business. So, why wait for sales to level off? You should find ways to increase your sales to be on top of your game. If you are not growing, you are losing new business opportunities with your competitors being constantly ahead of you. COVID has changed the equation of sales in 2021.

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Topics: Marketing, Business Management

Why Brand Credibility and Package Design Are So Important

Posted by Karen Kerski

Great brands build it. Weak brands destroy it.

It only takes an instant. A customer sees your product package, website, maybe a post and immediately makes a judgment on your brand based solely on that single experience.

That one instantaneous judgment can result in loss of credibility. All the hours and money invested in creating the product is wasted. It’s a fact of business.

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Topics: Branding, rebranding, package design

Tips For Protecting Your Brand Data

Posted by Nick Rojas

Data is your business’s soul. Your company runs on data as vehicles run on fuel. Data includes customer information as well as company information, both of which are crucial to your business. So much so that data security can make or break your business. Regardless of the cause, it can cost you a large amount of money trying to fix your data breach. What is more, it can damage your brand's image and reputation.

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Topics: Branding, rebranding

How To Measure Your Product For A Custom Box [with Video]

Posted by Michael Garlitz

Getting a correctly sized box for your product seems relatively simple—a quick measure of your product and BOOM you know what size box it needs to fit. But let’s take a closer look what you actually need to consider when determining the size.

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Topics: package design, dieline, package printing

Boost Your Retail Business with These Tips

Posted by Nick Rojas

Running a retail business is hard, regardless of whether your store is online or in-person. The industry continues to change as technology pushes forward and stores stay beholden to customers’ expectations that also change over time.

The past year drastically changed how customers view and interact with retail shopping in everyday life, but there are ways to work with the recent changes rather than fighting against them. The typical landscape of retail businesses might be different from what we knew a few years ago, but that is not necessarily a bad thing, as change can bring new opportunities or avenues that you might have never considered otherwise.

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Topics: Marketing, Ecommerce, point of purchase displays

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