Marketing Insights

7 Reasons Why You Thought Your Product Didn't Need a POP Display: And Why They're Wrong

Posted by Don Keller

You've developed your product and tested it with focus groups. Your customer feedback on its effectiveness is fantastic.

You've also done your social media campaigns and spent most of what your budget allows for advertising and marketing.

You've poured all your time and resources into the product. Now it's time to watch it fly off the shelves.

When you decided to make the jump, and launch in retail outlets, you also decided to cut costs by letting your product go on a shelf.

Of course, it happens to be sitting right next to its competition.

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Topics: point of purchase displays

10 Tips To Create Effective Custom Cardboard Point of Purchase Displays

Posted by Don Keller

Point of purchase displays are a great addition to your product marketing and if done well, can move products better than shelf sales. Knowing how to effectively design and produce a display is essential to your POP success.  Here are 10 Tips that can help you build better displays...

 

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Topics: point of purchase displays

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