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Marketing Insights

Don Keller

Recent Posts

10 Tips To Better Point of Purchase Displays

Posted by Don Keller

Point of purchase displays are a great addition to your product marketing and if done well, can move products better than shelf sales. Knowing how to effectively design and produce a display is essential to your POP success.  Here are 10 Tips that can help you build better displays...


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Topics: point of purchase displays

Top 20 Packaging Design Blogs

Posted by Don Keller

The Ultimate Packaging Design Inspiration Guide for 2017

We've complied a list of some of our favorite blogs that showcase the latest packaging, design, and branding trends from around the world. Included are some of our old favorites as well as some new sources for inspiration you may not have expected.

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Topics: Packaging Design, Design, blog

3 Big Ideas for Brand Success in 2017

Posted by Don Keller

Brand masters know they need a meaningful, long-term relationship with their primary customers. Patriot’s and Raven’s are not the only companies needing raving fans. Studying successful names like Dorito’s and Coca-Cola will reveal the principles that will lead your business to build sustainable growth and brand impression.

Here are 3 strategies taken from our 30 years of working with international and national brands.

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Topics: Branding, Marketing

The Product Packaging Design Process - 8 Part Video Series

Posted by Don Keller

A Definitive Guide That Explains The Steps Necessary To Package Any Product

We've developed a series of 8 videos to help you understand the product packaging design process.  These videos describe almost everything you need to know to get your product packaged.  Design is impossible for me to teach in this short blog, but should you have those skills, our guide can get you further down the road to having your product packaged.

The parts in order are:

1. The Initial Consultation

2. Estimating the Project

3. Creating The Dieline

4. Creative Brief & Market Research

5. The Design Phase

6. Design Refinement

7. Photography

8. Printing Your Package

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Topics: Branding, Packaging Design

Blister Packaging Cost - Manufacturer Tells All!

Posted by Don Keller

From time to time, I interview different package suppliers to give my blog readers a better understanding of the type of packaging that is available to them.

I hope this type of interview brings clarity to those that want plastic packaging, but just don’t have the knowledge of where to start.

Following is a conversation I had with PowerPak, a blister & clamshell manufacturer in San Diego, who also sells blister or clamshell sealing machinery. They have a very long history of blister packaging, in fact, they invented the process in 1949!

They are very aware that many start up manufacturers are trying to get their product packaged using the blister or clamshell method and have developed the machinery and the network of contract packagers that can get your product packaged no matter where you are in the country and no matter the quantity.

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Topics: Packaging Design

4 Reasons To Invest in Packaging Design

Posted by Don Keller

One of the best early investments you can make for the future of your business is to invest in professional packaging design.

High-quality packaging will supercharge your business to a brand new level.

For most consumer products, we believe, package design is the single most sales-effective and cost-efficient marketing tool.

Here are just a few examples of how investing in packaging design or redesign can result in a big payoff:

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Topics: Packaging Design

Unique Dielines Create Standout (and Effective) Packaging!

Posted by Don Keller



Good product packaging doesn't always have to be 'expensive' packaging. Here's an example of a creative package that highlights the product's features and attracts attention, all while keeping packaging costs down at the same time.

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Topics: Packaging Design


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