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Marketing Insights

Don Keller

Recent Posts

Professional Product Packaging Photography Tips

Posted by Don Keller

Photography is key to branding your product.

As you know, you have a 7 second window of opportunity to engage with your customers in store.

Displaying a clear idea of what your product can do for a customer is imperative to catching their eye and their wallet. 

Photos play a big portion of your packaging design and branding. So, having an image that clearly tells your product’s story is imperative.

Food photography used for product packaging. Product photography used for retail packaging design.

Always keep in mind your products key benefits and any differentiators from your competition when shooting, and make sure they are visually prominent.

What steps do you need to take to get that photo? Let’s take a look behind the scenes at what can go into photographing your product.

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Topics: package design, photography

Why Packaging Design is a Smart Marketing Investment

Posted by Don Keller

Did you know that there is real value in your packaging design? It IS important, and many customers will base their decision on your product on the packaging design alone.

What this means is that you can have an incredibly useful, valuable product, but if it is in a packaging design that’s boring, consumers will pass on it and move to the next option.

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Topics: package design

How to Tell Your Product’s Story Through Packaging Design [And Make It Successful]

Posted by Don Keller

packaging-story-graphicYour product’s package tells a story about you and the product that you are trying to sell to your customers.

If your packaging design is stellar, then your product will pop right off the shelf and catch the eye of individuals as they pass by.

Have you ever stopped to pick up a product and noticed that it did not really convey its message well?

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Topics: package design

5 Must-Have Elements Needed To Refresh Your Branding and Packaging Design [2018]

Posted by Don Keller

If you were to take a look at your branding and packaging of your products right now, how would you feel?

Often times, as a business owner, you may become wrapped up in your day-to-day functions and forget that your marketing strategies have a shelf life (no pun intended :-) ).

Whether your logo is out of date, the competition just came out with updated packaging or you’ve seen your sales dip, it may be time for a complete brand refresh in the packaging of your products.

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Topics: package design

Catalpha's 2017 Packaging Design Year In Review

Posted by Don Keller

Phew!! 2017 was busy!

We were packaging design maniacs! Helping MANY companies rebrand their current packaging or create a design for new products.

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Topics: Packaging Design

Packaging Design Trends [2018]  How To Wow Them At The Shelf

Posted by Don Keller

With 2017 in the rearview mirror, you need to look forward, seek inspiration and take your packaging designs in a new direction!

Now that small consumer packaged goods brands have easier access to retail than ever before, these smaller, niche companies can compete with the bigger players in their industry head-on.

When going toe-to-toe with the industry powerhouses, the first place to start is with packaging that’s current, relevant and that makes your product stand out from your competitors on the shelf.

With plenty of changes and shifts in design trends on the horizon for 2018, it’s an exciting time to be involved in the world of packaging design.

Let’s look ahead to what popular design trends you can take advantage of in 2018 to ensure you wow them at the shelf this year, create a positive brand image and increase sales.

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Topics: Packaging Design

How to Work with a Packaging Designer

Posted by Don Keller

Every year approximately 30,000 new products are launched in the marketplace and more than 80% of them fail.

Ensuring that your product is successful begins with how you present the product to potential customers. And this starts with your packaging design. 

When making a choice between your product and your competitors on the shelf, most consumers will not have the time or energy to weigh up the pros and cons of the product in detail.

Instead, they will rely on the packaging, the appeal of the packaging design and the information displayed on your packaging to make a decision. In fact, according to reports, one-third of consumer decision-making is based solely on the packaging. 

So how do you ensure your packaging design will make your product stand out from the crowd?

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Topics: Packaging Design

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