It's no secret that increasing customer engagement is a goal for every business. As a matter of fact, increasing customer engagement is at the top of over 2/3rd's of all business owners priority list. According to the market research company Forrester, 72% of businesses say that improving the customer experience is their top priority. Based on this statistic, it is clear that nearly every business owner knows how important customer engagement is for their success.

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Updated Feb 11, 2022

Making sure that your product looks great, sells well and stands out from the crowd on the supermarket shelves is crucial in today’s competitive market.

Different types of packaging will work better for particular product types and packaging designs. However, one option that is taking the packaging world by storm due to its incredible versatility is the Flexible Stand Up Pouch.

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The reasons to redesign your package are varied but they usually boil down to one thing - lack of sales.  Whether its an old design that no longer stands out, or your product has ‘outgrown’ its original design because of new features or new competition has entered the market.  Redesigning offers you the opportunity to rethink your packaging, bring it up to speed and kickstart product sales.

Of course, that is IF you do it right. Below are 4 packaging redesigns projects.  With detailed reasons of why they were undertaken and what insights were used to direct design.  Take a look - perhaps there are similarities with your packaging.

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Every savvy business owner knows you have to stand out to succeed. Customized sales or marketing kits can do just that when launching new products or selling premium price products.

Sales kits are an excellent means of putting the uniqueness of your brand and company on display while showing the recipient that they are important.

But we all know it’s a big investment and the kits need to have specific results… drive sales. Basically these are direct response tools and are only successful if they get a response, a sale, or create enough interest to make the customer pick up the phone.

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I hope your year ahead will be as busy as our 2018. What have we been up to you ask? Well I'd like to tell you but showing you will be a lot easier.

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In the world of digital marketing and online purchases, the importance of packaging design and aesthetics is sometimes overlooked.

The quality of the product you are selling is always important, although how it is packaged continues to play a huge role in attracting and retaining business.

While the retail experience has drastically changed in the e-commerce landscape, it is still vital to consider the overall design of your packaging design, headed for both online and brick-and-mortar distributors.

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Updated 10-6-23

The simple answer is yes, but it really isn’t a simple matter.

When done correctly you will grow your business value significantly. 

It is often the reason for buying a competitor and a complimentary product line.

Initially, the evaluation of synergies, existing brand awareness and brand disruption must be done. This provides the foundation of developing the strategy (long and short-term) for bringing the multiple brands and products under 1 (0ne) umbrella brand.

Assign a group to the task and expect disagreements. Varying view points helps insure a variety of perspectives will be evaluating the issues you can face ahead of implementing strategies.

Studies can be done to show the outcome you want, but being biased won't provide an accurate picture of the situation and ability to rebrand successfully.

To begin with, you must understand the “individual product and its brand awareness” and how it works within the big picture of the main brand.  Also consider the individual target audience of each product and brand.

Being thorough in looking at these facts will determine which brand is the strongest to use as the umbrella brand and whether it is appropriate main identity for every product.

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