Launching your product in the States can be a daunting task.

While the market is competitive, with the right approach and a marketing strategy tailored specifically to the US mindset, there’s no reason your move to the American market can’t be a huge success. 

To make waves in the US market with your product, the packaging design you choose will be critical not just to the launch of your product but to its future success too.

Product packaging is a formidable force to ensure your product makes a place for itself on the American mall shelves and even more so, in the American home.

Check out these 8 practical tips to help you to plan and produce the best packaging design so that your product flies off the shelves in the US market. 

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This guide and accompanying videos and graphics will teach you almost everything you need to know about creating dielines for packaging.

Either folding cartons and corrugate boxes.

We even created sample dielines for you to download, so you can open and view first hand how it should be built.

Sound good? Let’s get started….

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Walk through any department store cosmetics department, especially during the holidays and your senses will be overcome with the sights and smells of the huge range of perfume and beauty packaging designs that are before you.

Small boxes, and large ones too, some wrapped in shiny paper, exude a fair amount of luxury.

It is no surprise the beauty departments in many stores are the most well lit, to the point that the product’s packaging takes center stage to all the other products in the store and the consumer almost becomes distracted by the various choices to be had.

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The food industry is one of the most competitive industries out there.

Consider your local supermarket and the number of products that are available in each and every aisle of the store.

The sheer volume of choice is staggering and it’s crucial that you as a producer do what you can to stand out from the crowd.

Nowadays, your food packaging design, quite simply, is make or break for how you are going to do in the marketplace.

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When walking down the aisle of any grocer, consumers are faced with an amalgam of food choices, food choices that make living so convenient today.

However, the hundreds and hundreds of products that are within sight undergo a rigorous process before appearing on the shelves.

Whether the product is a bag of chips or a frozen entree, all food is designed and packaged to not only appeal to consumer tastes and palette but to also conform to strict government regulations.

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In the competitive world of retail, your product needs to stand out from the other products on the shelf and draw customers in.

It needs to have something that makes it truly special and worthy of receiving the attention of shoppers.

However, to make it really pop on the shelf, it’s important to choose a packaging design that’s professional and gives the right impression of the product. Consider a packaging design that tells potential customers that whatever is inside, will provide the right balance of quality and value.

Striking the right balance, will not just capture the attention of potential customers but will entice them to take it one step further and buy your product.

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