It worked. You started to read this blog proving that the right message grabs your attention. You can’t go wrong when the message is directed at your primary audience. The right message is not just facts that are unemotional and unrewarding because the details are of secondary importance.
Consider the headline of this blog – how could package design improve anything? Very simple, if the product a couple buys helps them in the bedroom then the package design improved their sex life. The package design must convince the buyer that the product fulfills an immediate need that will make the buyer happy. An emotional trigger must be a main message on the front panel of the package. Emotional reward is the primary reason a purchase decision is made.
Before you think about manufacturing and retail package design, qualifying that there is interest in buying your product should first be tackled. Recently I attended a Meet Up event at DAP Headquarters. It was a fantastic presentation about product development. The title of the meeting was "Concept to Product". That title intrigued me to encourage 2 other associates to attend with me. For more than 20 years, I have worked with clients who develop and launch new products. I hoped for some unique insight from the client side that would be beneficial to my Entrepreneurial clients. I was not disappointed.