Have you heard copy is king? It is a longstanding concept taught for generations. I heard it at college and my first ad agency job. I have seen many ad agencies perpetuate the concept when the management team comes from sales and copy departments.
A headline is a powerful element. It draws reader in, but not if it is only 12 pt and a light font. Design is the first influencer that determines whether the audience gets captured and drawn into the sales process of the package.
Topics: Branding, Packaging Design
Allinpackaging.co.uk provided us with a recent survey on the nature of consumerism by famous Marketing researchers Forrester Research and McKinsey & Company has revealed some interesting facts about how consumers are slowly shifting from the ‘consumer purchasing funnel’.
A recent survey on the nature of consumerism by famous Marketing researchers Forrester Research and McKinsey & Company has revealed some interesting facts about how consumers are slowly shifting from the ‘consumer purchasing funnel’.
Read MoreTopics: Packaging Design
This is a conversation with 2 of our clients, both partners for a product they call Press-N-Paint. It’s a children's toy designed to take the mess out of children's painting time. Very easy clean up. It also teaches kids the basics of the color wheel and how to mix paints to get additional colors. The product was intended to retail for about $40. It would include 4oz of 5 colors of paint. Mixing cups and brushes.
The owners are Mark Carros and Joe Kirsch from their company - Twilight Pirates.
Read MoreTopics: Packaging Design
I was pleasantly surprised one morning when I opened my egg carton. There, facing me was an unexpected greeting. It warmed my heart. The unexpected morning greeting encouraged me to have a great day in just 3 words.
Read MoreTopics: Branding, Packaging Design, Business Management
What is branding? That's been the question for as long as human beings have learned that looking at shiny objects is cool. Since the rise of structured economic systems, however, the question has shifted a bit. Now, it's: What is branding in business?
Whether you're still trying to impact the market with your new startup company or simply looking stay relevant in the fast-pasted, ever-changing times, branding is everything. Seriously. If we've learned anything from being a consumer-based society for so long, it's that banding can make or break a company's longevity. A memorable logo and smart product packaging can transform a burgeoning business into a household name. But on the flip side, awkward or ineffective stylistic and creative choices can sabotage a company's chances at staying in the sphere of public influence.
Read MoreTopics: Packaging Design
Many businesses think they are saving money by providing their own photos for packaging and marketing. To them the objective of being economical out weights the marketing impact.
I always stress that every impression is an opportunity to move your business forward and that must be the biggest influence on the graphic solution produced. This is not to say you have to spend a lot of money. But short cutting the creative development, tieing the hands of your marketing department or graphics provider can negatvely impact product sales.
You have a great product, tell its story with great photography. A photo can create an emotional connection with your customer and stop them in the aisle. Cutting corners can save money up front but be a big financial mistake in the long run. It is important that you are smart when making any purchase. Smart is the key to this discussion. Cutting corners in the package design process can hurt sales just like a poor decision about rebranding has for some well know brands. (4 Reasons Package Rebranding Goes Wrong).
Read MoreTopics: Packaging Design, Photography
Don't assume that a brand is simply a logo or a company name. Do not assume adopting a logo and marketing it will be enough to differentiate yourself from the competition. A brand is more than a name and image. It is the visual stimulus triggering an impression in your customers mind.
Read MoreTopics: Branding, Packaging Design, Business Management