I know a lot of people that are packaging a product or starting their marketing have not worked with a creative agency before. They have questions and understandably so. I've put together a quick guide to help those that want to take that next step and improve their marketing or their packaging.
Topics: Advertising, Branding, Marketing, Packaging Design
Updated September, 2019
PACKAGE PRICING - this is an aspect of retail product packaging that I wrestle with everyday.
The price of producing product packaging is a concern no matter the size of the brand - including companies that have been around for 100 years. Everyone is trying to get on the shelf for the least amount of money.
Read MoreTopics: Packaging Design, Package Printing
TheraPearl officially announces a partnership with the NFLPA.
Read the article at the Wall Street Journal Market Watch.
Topics: Packaging Design, Business Management
Target is tired of losing sales to shoppers who come in to their stores and see the products they like, only to purchase them at a lower price online. In a letter to their vendors, Target has suggested that suppliers create special products that would set it apart from competitors and shield it from the price comparisons found in various software programs. According to The Wall St. Journal, in a tersely worded letter, Target says, "What we aren't willing to do is let online-only retailers use our brick-and-mortar stores as a showroom for their products and undercut our prices without making investments as we do, to proudly display your brands." Watch for more major retailers to boldly take a stand and fight "showrooming" as it continues to undercut their sales and profits.
Topics: Branding, Packaging Design, Business Management
Here are two great package designs inspired by animals. First is a soy milk package that looks like the original package milk comes in .... an UDDER ! This package even comes in a soft package that can dispense milk from each udder AND it hangs in the store on a hook for maximum udder effect. Wow! Do you have any clients that would even think of producing that? I guess they do in Russia - a design company - www.kian.ru designed this one. Way to go!
Topics: Branding, Packaging Design
Baltimore, Maryland can boast a long-standing expert in custom packaging design in Catalpha. For over twenty five years Catalpha has been providing high quality marketing and design content to their clients.
Topics: Packaging Design
If you watch 'Rules of Engagement" on CBS, then you might have seen our package design. This past Thursday's show featured a scene of David Spade entering the apartment of one of his many girl friends and there it was! A Cosmic Cat - cat carrier on the shelf!! Yes - we did it! And here it is for you to see.
Topics: Packaging Design