One of the best early investments you can make for the future of your business is to invest in professional packaging design.
High-quality packaging will supercharge your business to a brand new level.
For most consumer products, we believe, package design is the single most sales-effective and cost-efficient marketing tool.
Here are just a few examples of how investing in packaging design or redesign can result in a big payoff:
Read MoreTopics: Packaging Design
Perhaps one of the biggest challenges that business start-ups face in an ever-growing selection of consumer goods is how their new products can get noticed. How can one understand what a customer sees and looks for when he’s faced with a plethora of packaging on a grocery shelf?
In market research, focus groups and consumer testing are ways to learn what a customer thinks, but in truth, 90% of purchasing decisions are made from our subconscious. Luckily, neuormarketing techniques are there to help you see the cognitive and emotional responses of consumers and truly understand what determines their preference for a product and how to design packaging.
An objective method to gain insight into how consumers make purchasing decisions is with eye tracking which can be in store when a consumer is looking at packaging.
Eye tracking has been around for many years, but it was in the 1980s when commercial eye trackers began to become available. The devices were small, lightweight, and made use of infrared light technology that are still used by a number of eye trackers to this day. The technology behind eye trackers is complex, but this infographic will tell you more about eye trackers in more digestible information.
Read MoreTopics: Packaging Design
Good product packaging doesn't always have to be 'expensive' packaging. Here's an example of a creative package that highlights the product's features and attracts attention, all while keeping packaging costs down at the same time.
Read MoreTopics: Packaging Design, Dieline
Many clients that we work with are unsure of what to expect as a final product when we create packaging. "How does this work?" is a common phrase. So, to help educate, I put together a quick video to show actual printed samples of our work and how they are delivered to our clients.
Read MoreTopics: Packaging Design, Package Printing
Here are 5 new products from BBQ Dragon that really show some innovation in the grilling channel. Besides the BBQ Dragon product itself which you can see in action here, these products take the ordinary and step it up to a new level!
Read MoreTopics: Packaging Design
Ask any expert retail insider and they'll tell you the importance of excellent product packaging design. While having a good product is indeed important, without a clever and innovative retail packaging design, the product will often fall unnoticed.
So what makes a retail packaging design appealing to a consumer? Here are three tips that will help brands to maximize their retail success of their products using effective and clever retail packaging design:
Who is your product aimed at? When it comes to war games, generals tell their soldiers to get to know their enemies. In the case of product packaging design, the same strategy applies. To appeal to your customer, you need to get to know them. Who are they? What do they enjoy? What media are they consuming and what are their specific wants and needs? Millennials, for example, are a generation that's heavily focused on content. Knowing these vital details about your target audience will help you to design the perfect packaging for their tastes and needs.
Read MoreTopics: Packaging Design
As health issues increase organic solutions have increased. There has been a big growth spurt in gluten free products. Organic baby products led the way in gaining acceptance in grocery stores from consumers. Organic meats and foods for adults have grown at a slower pace. Setting organic products apart from the standard fare requires your graphics on your product packaging look different from traditional foods. There is a style that has surfaced that consumers can look for to identify an organic product in a food store. They typically have a lot of white and show a picture of raw food. Brand name includes "organic" call out and the name could remind one of simple foods like "Wild Oats" and "Honest".
Read MoreTopics: Branding, Packaging Design, Food Packaging Design