We put together this infographic of what goes into the thinking behind our packaging design work.

Just what is going on in the mind of your customer? That’s a question all brand managers are trying to discern. If you knew more about your customer, you would know about what appeals to them and the reasons they may reach for your brand before your competition.

This quick read lays out many factors that you should know when designing your packaging.

It also gives an overview of the types of packaging and where they fit on the cost scale and the process we use to determine the best shape, structure, and design for a package design.

Jump in! I hope you enjoy...

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The pharmaceutical industry stands for one of the most demanding industries in the world and as such has a developed set of packaging quality control rules and regulations under the authority of the FDA.

The specific regulations relate to a whole range of necessary activities in the production, research, creation of new products, their protection and market placement.

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Hi. This is Don Keller and I've got a branding minute here for you.

I've got a story about a brand that I saw recently that I really liked and I thought, hey this would be really interesting to the people that come to my site and to my blog and obviously to my YouTube channel.

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I was standing in the grocery store staring at the shelf looking for my brand.

Becoming frustrated, I tracked down an employee to help me find the brand I had to have. They brought me back to where I had been standing and pointed to a box I’d overlooked.

There it was, the product I wanted, but the package had a whole new look. The logo was smaller and the background color had changed.

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Did you know that a product’s packaging can be as important as the product itself? Yes, the packaging does not just contain and protect the product inside, but also contributes to the whole product experience and educates and informs potential customers how that company and product is different from others. In other words, proper packaging gives businesses an effective way to make a good impression on potential consumers and win them over. Retail packaging plays a huge role in deciding if a particular product will succeed or fail in the market. Studies indicate that a huge 75% of packaged products fail to earn even £6 million in the first year due to ineffective packaging.

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A Definitive Guide That Explains The Steps Necessary To Package Any Product

We've developed a series of 8 videos to help you understand the product packaging design process.  These videos describe almost everything you need to know to get your product packaged.  Design is impossible for me to teach in this short blog, but should you have those skills, our guide can get you further down the road to having your product packaged.

The parts in order are:

1. The Initial Consultation	2. Estimating the Project	3. Creating The Dieline	4. Creative Brief & Market Research
5. The Design Phase	6. Design Refinement	7. Photography	8. Printing Your Package

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From time to time, I interview different package suppliers to give my blog readers a better understanding of the type of packaging that is available to them.

I hope this type of interview brings clarity to those that want plastic packaging, but just don’t have the knowledge of where to start.

Following is a conversation I had with PowerPak, a blister & clamshell manufacturer in San Diego, who also sells blister or clamshell sealing machinery. They have a very long history of blister packaging, in fact, they invented the process in 1949!

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