With the birth of England's His Royal Highness Prince Archie on May 6th, 2019, royal baby names are back in the news. If you are like me, your first thought is what's the big deal?
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With the birth of England's His Royal Highness Prince Archie on May 6th, 2019, royal baby names are back in the news. If you are like me, your first thought is what's the big deal?
Read MoreTopics: Branding, Packaging Design
The New BUD LIGHT Package Design Soon To Be In A Store Near You
Next time you hoist a cold one, think about this: Marketing beverages is a difficult business.
The selection is so varied and there are so many beers to choose from on the market today that simply going to the store can be overwhelming.
Every box showcases bright colors, catchy slogans, and other forms of custom product packaging meant to seduce run-of-the-mill beer drinkers.
Read MoreTopics: Packaging Design
Over the past year or so, McDonald's has been going through a serious rebranding process. In 2015, Steve Easerbrook, President and Chief Executive Officer of McDonald's started to whip the notorious fast food chain into shape, approaching the issue in a multifaceted manner.
Read MoreTopics: Packaging Design
Are you starting a new packaging design or branding project in 2016? Then you're starting in the right place. We've updated our popular blog post of 2015's Top Ten Packaging Design Blogs into this year's best list.
This edited list contains some old favorites but also contains new upcoming blogs we thought did the packaging design industry proud.
Read MoreTopics: Branding, Packaging Design, Design
Packaging design has a direct correlation to the success of your product.
When similar products are placed together in a store or marketplace, the design of the packaging is the predominate differentiator to make them stand out from one another.
The packaging you choose will have to fit the product you are selling correctly, it will have to portray the right image and position the product as the best choice in the consumer’s mind.
Read MoreTopics: Packaging Design
As the year comes to a close, it's a good time to look back and assess what blogs were read most and what our audience seemed most interested in. Now just a word on popularity. These are based on visits to these specific pages. The result can be skewed since some of these posts were just published this year while others have had all year long to tally up.
Here's a list of our Most Read blog posts. All listed in order of popularity...
Read MoreTopics: Packaging Design
I heard that Snoop Dogg’s new cannabis products were on the market, so I had to take a look. And I was pleasantly surprised.
Read MoreTopics: Packaging Design