I have read numerous articles that discuss traits and actions of successful business owners. Here is a list of 8 I saw in a recent article.
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Topics: Marketing, Design, Business Management
Topics: Online Marketing, Marketing
Measuring the results of a marketing budget has always been a struggle. In simpler times running a campaign using TV, newspaper and radio, measurement was easily counted by number of customers visiting the store and the resulting sales. Your offer had to clearly state and provide incentive for the time frame of the promotion.
Read MoreTopics: Online Marketing, Marketing
To stay competitive you have to innovate: your products, service, marketing...your business. Innovation and creativity are essential for maintaining a competitive advantage. It's the new idea that fuels excitement, energy and growth.
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Competition makes us crazy. Business would be easy if there wasn’t any. Those that create the first ever product of its kind enjoy that position for a brief moment. A successful business never plans for that time… they plan for the competition. How long would Apple have been around if they didn’t keep working on improving and innovating? Apple has created an image with its customers through their product development strategy; launch strategy, marketing and retail experience. Their positioning message is embedded in everything they do.
Read MoreTopics: Online Marketing, Branding, Marketing
SEO is ever changing. It may appear to be straight forward, but as with everything else, there are factors that impact results. One is that SEO is not a quick results process. It doesn't perform like a a simple science experiment where you see a reaction in minutes, hours or days. It takes time to build momentum. It is more than listing your pages with search engines and directories.
Topics: Online Marketing, Social Media, Marketing, Business Management
Every year the weather for Artscape, in Baltimore, is either super hot or raining. This year there was a little rain and it was super hot. As I walked around Artscape this Sunday, I noticed some people brought their dogs. I wondered how the dogs could walk on the scorching pavement. It was so hot you couldn't sit on benches or curbs. One pup hid under a food vendors truck, refusing to leave the shade it offered.
