Before you think about manufacturing and retail package design, qualifying that there is interest in buying your product should first be tackled. Recently I attended a Meet Up event at DAP Headquarters. It was a fantastic presentation about product development. The title of the meeting was "Concept to Product". That title intrigued me to encourage 2 other associates to attend with me. For more than 20 years, I have worked with clients who develop and launch new products. I hoped for some unique insight from the client side that would be beneficial to my Entrepreneurial clients. I was not disappointed.
Why is it some stores and companies can charge more? Convenience? Sometimes. Best of the best in product or service? Sometimes. Consider Starbucks. Some people think it is the best - their preferred brand and taste. Brand loyalty whether it is for the prestige it elicites or personal taste preference drives in repeat customers.
I know a lot of people that are packaging a product or starting their marketing have not worked with a creative agency before. They have questions and understandably so. I've put together a quick guide to help those that want to take that next step and improve their marketing or their packaging.
It has been said having a qualified email list of prospective customers is like money in the bank. That is only true, however, if you have an effective method for converting leads into customers.The great news is your plan doesn't have to be complicated to be successful. You just need to follow three basic steps to move those leads through your funnel.