--- title: Marketing Insights Blog - Informative posts to help grow your business! | Business Management (3) description: Business Management | We've gathered some of the best marketing and design news to keep you informed, inspire you and make you think about what is possible. (3) --- ###### Marketing Insights Search this site on Google Search [![Catalpha Advertising & Design Logo](https://blog.catalpha.com/hs-fs/file-593783445-jpg/images/header-logo-boxed-drop.jpg "Catalpha Advertising & Design")](https://catalpha.com/) # [Translate Data into Valuable Information for Your Business](https://blog.catalpha.com/translate-data-into-valuable-information-for-your-business) Posted by [Nick Rojas](https://blog.catalpha.com/author/nick-rojas) - [Tweet](https://twitter.com/share) [![](https://blog.catalpha.com/hubfs/data-center.jpg) ](https://blog.catalpha.com/translate-data-into-valuable-information-for-your-business) Data has become as essential as oil in the business world. Most people understand data is extremely valuable, but not everyone knows how to take raw data and refine it into useful business information. In Douglas Adams’ book Hitchhiker’s Guide to the Galaxy, a computer is asked to define the meaning of life, and the computer eventually provides an answer of simply 42. The computer presented an answer, but no one understood it. While Hitchhiker’s Guide to the Galaxy is science fiction, this scene bears a resemblance to how many people view data in real life. Unless you are able to turn data into valuable information, the data might as well be random numbers. By using various [data management](https://www.osisoft.com/blogs/idc-perspective-on-osisoft--data-is-the-lifeblood-for-decision-centric-computing/) processes, your business can extract impactful insights from data. [Read More](https://blog.catalpha.com/translate-data-into-valuable-information-for-your-business) 1 Comment [Click here to read/write comments](https://blog.catalpha.com/translate-data-into-valuable-information-for-your-business#comments-listing) Topics: [Marketing](https://blog.catalpha.com/topic/marketing), [Business Management](https://blog.catalpha.com/topic/business-management) # [5 Critical Tactics Every B2B Website Redesign Project Should Incorporate](https://blog.catalpha.com/5-critical-tactics-every-b2b-website-redesign-project-should-incorporate) Posted by [Don Keller](https://blog.catalpha.com/author/don-keller) - [Tweet](https://twitter.com/share) [![b2b website redesign](https://blog.catalpha.com/hubfs/b2b%20website%20redesign.jpg) ](https://blog.catalpha.com/5-critical-tactics-every-b2b-website-redesign-project-should-incorporate) While we are still in the midst of the winter season, it is not too early to think about doing some spring-marketing-cleaning. For business owners, now is the perfect opportunity to evaluate where you are right now and where you would like to be in the near future. One of the obvious places to start is with your company’s online presence and ways to improve your current online reach. [Read More](https://blog.catalpha.com/5-critical-tactics-every-b2b-website-redesign-project-should-incorporate) 24 Comments [Click here to read/write comments](https://blog.catalpha.com/5-critical-tactics-every-b2b-website-redesign-project-should-incorporate#comments-listing) Topics: [Marketing](https://blog.catalpha.com/topic/marketing), [Business Management](https://blog.catalpha.com/topic/business-management), [Website Design](https://blog.catalpha.com/topic/website-design) # [8 Actionable Tips To Successfully Prepare Your Product Packaging For The U.S. Market](https://blog.catalpha.com/8-actionable-tips-to-successfully-prepare-your-product-packaging-for-the-us-market) Posted by [Don Keller](https://blog.catalpha.com/author/don-keller) - [Tweet](https://twitter.com/share) [![Expanding-into-US-Market](https://blog.catalpha.com/hubfs/Expanding-into-US-Market.jpg) ](https://blog.catalpha.com/8-actionable-tips-to-successfully-prepare-your-product-packaging-for-the-us-market) Launching your product in the States can be a daunting task. While the market is competitive, with the right approach and a marketing strategy tailored specifically to the US mindset, there’s no reason your move to the American market can’t be a huge success.  To make waves in the US market with your product, the packaging design you choose will be critical not just to the launch of your product but to its future success too. Product packaging is a formidable force to ensure your product makes a place for itself on the American mall shelves and even more so, in the American home. Check out these 8 practical tips to help you to plan and produce the best packaging design so that your product flies off the shelves in the US market.  [Read More](https://blog.catalpha.com/8-actionable-tips-to-successfully-prepare-your-product-packaging-for-the-us-market) 2 Comments [Click here to read/write comments](https://blog.catalpha.com/8-actionable-tips-to-successfully-prepare-your-product-packaging-for-the-us-market#comments-listing) Topics: [Packaging Design](https://blog.catalpha.com/topic/packaging-design), [Business Management](https://blog.catalpha.com/topic/business-management), [Product Development](https://blog.catalpha.com/topic/product-development) # [5 Offline Marketing Ideas To Boost Sales On Your Website](https://blog.catalpha.com/5-offline-marketing-ideas-to-boost-sales-on-your-website) Posted by [Don Keller](https://blog.catalpha.com/author/don-keller) - [Tweet](https://twitter.com/share) [![Two creative millenial small business owners working on social media strategy using a digital tablet while sitting in staircase](https://blog.catalpha.com/hubfs/Stock%20images/Two%20creative%20millenial%20small%20business%20owners%20working%20on%20social%20media%20strategy%20using%20a%20digital%20tablet%20while%20sitting%20in%20staircase.jpeg) ](https://blog.catalpha.com/5-offline-marketing-ideas-to-boost-sales-on-your-website) For companies that operate online, usually all of their sales are generated on the web. But, in order to stand out in today’s quite competitive online marketing sea, more and more brands are incorporating some offline marketing tactics as well in order to grow their businesses. Offline marketing, especially when combined with online marketing strategies can be very effective in boosting sales on your website. Not much can compare with the power that human interaction has as well as having your customers feel and touch the product you are offering. Delivering the right offline marketing experience can surely set you ahead of your competition. Here are 5 offline marketing ideas that will help you boost sales on your website: [Read More](https://blog.catalpha.com/5-offline-marketing-ideas-to-boost-sales-on-your-website) 5 Comments [Click here to read/write comments](https://blog.catalpha.com/5-offline-marketing-ideas-to-boost-sales-on-your-website#comments-listing) Topics: [Marketing](https://blog.catalpha.com/topic/marketing), [Business Management](https://blog.catalpha.com/topic/business-management), [Ecommerce](https://blog.catalpha.com/topic/ecommerce), [Website Design](https://blog.catalpha.com/topic/website-design) # [Why Packaging Design is a Smart Marketing Investment](https://blog.catalpha.com/why-packaging-design-is-a-smart-marketing-investment) Posted by [Don Keller](https://blog.catalpha.com/author/don-keller) - [Tweet](https://twitter.com/share) [![TIFFANY-Branding-Packaging-3](https://blog.catalpha.com/hubfs/TIFFANY-Branding-Packaging-3.jpg) ](https://blog.catalpha.com/why-packaging-design-is-a-smart-marketing-investment) Did you know that there is real value in your packaging design? It IS important, and many customers will base their decision on your product on the packaging design alone. What this means is that you can have an incredibly useful, valuable product, but if it is in a packaging design that’s boring, consumers will pass on it and move to the next option. [Read More](https://blog.catalpha.com/why-packaging-design-is-a-smart-marketing-investment) 4 Comments [Click here to read/write comments](https://blog.catalpha.com/why-packaging-design-is-a-smart-marketing-investment#comments-listing) Topics: [Marketing](https://blog.catalpha.com/topic/marketing), [Packaging Design](https://blog.catalpha.com/topic/packaging-design), [Business Management](https://blog.catalpha.com/topic/business-management) # [20 Things A Restaurant Customer Hates But Won’t Tell You](https://blog.catalpha.com/20-things-a-restaurant-customer-hates-but-wont-tell-you) Posted by [Karen Kerski](https://blog.catalpha.com/author/karen-kerski) - [Tweet](https://twitter.com/share) [![Young couple sitting at a table in a restaurant](https://blog.catalpha.com/hubfs/blog_images/couple-at-restautant.jpg) ](https://blog.catalpha.com/20-things-a-restaurant-customer-hates-but-wont-tell-you) Restaurant and food business is tough. But you got into it because of your love for food. You have an advantage many businesses don’t. You and your staff interact with your customers everyday and have the opportunity to know first hand what they like, don’t like and would love to have from you. [Read More](https://blog.catalpha.com/20-things-a-restaurant-customer-hates-but-wont-tell-you) 1 Comment [Click here to read/write comments](https://blog.catalpha.com/20-things-a-restaurant-customer-hates-but-wont-tell-you#comments-listing) Topics: [Advertising](https://blog.catalpha.com/topic/advertising), [Branding](https://blog.catalpha.com/topic/branding), [Business Management](https://blog.catalpha.com/topic/business-management) # [Why 4 Big Brands Failed](https://blog.catalpha.com/why-4-big-brands-failed) Posted by [Karen Kerski](https://blog.catalpha.com/author/karen-kerski) - [Tweet](https://twitter.com/share) [![Store front of a closed Circuit City](https://blog.catalpha.com/hubfs/blog_images/circuit-city-front.jpg) ](https://blog.catalpha.com/why-4-big-brands-failed) ## Management Decisions that Kill a Brand ### Could this happen to you? In March of 2007, Circuit City set itself up for failure. I[t fired 3,400 of its highest paid workers](http://www.washingtonpost.com/wp-dyn/content/article/2007/03/28/AR2007032802185.html). The company said that replacing these employees with those willing to work for less was part of an effort to improve the bottom line. 60% of those let go worked in the stores, their better employees. In 2007 analysts saw poor sales in expensive televisions... products that require experienced sales persons. It made a poor decision in eliminating their best performing staff. [By daysofthundr46 on Flickr](http://www.flickr.com/photos/10542402@N06/7968111104/sizes/l/in/photostream/) [Read More](https://blog.catalpha.com/why-4-big-brands-failed) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/why-4-big-brands-failed#comments-listing) Topics: [Branding](https://blog.catalpha.com/topic/branding), [Business Management](https://blog.catalpha.com/topic/business-management) [«Back](https://blog.catalpha.com/topic/business-management/page/2) [View All Posts](https://blog.catalpha.com/all) [Next»](https://blog.catalpha.com/topic/business-management/page/4) ### Comments ## Call Today 888-337-0066 or fill out this form for a risk-free consultation on your packaging, branding or marketing project. ### Connect with Catalpha [**Catalpha Advertising & Design, Inc.**](https://catalpha.com/) 9727 Greenside Drive Suite 203. Cockeysville, Maryland 21030 888-337-0066 • (410) 337-0066 ![Google Tracking](https://www.googleadservices.com/pagead/conversion/1036905657/?label=P5u1CJP26wEQudm37gM&guid=ON&script=0)