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Marketing Insights

Why Are Young Entrepreneurs Easy To Scam

Posted by Emily Andrews

Unfortunately, scams targeting young entrepreneurs have become rampant on the internet. Young people are viewed as tech-savvy and internet-literate. But apparently, being ultra-tech-savvy isn't enough to protect you from entrepreneurial scams.

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Topics: Business Management

How To Use Video To Brand & Sell Product?

Posted by Melissa Waltz

Video content has become an increasingly popular way for businesses to build brand awareness and boost sales. The use of video in marketing strategies and tactics allows potential customers to create a connection with your product or service. In addition, video is more memorable and engaging and tends to stick with consumers more than other forms of content.

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Topics: Branding, Marketing, Brand Loyalty, Public Relations

Top 3 Packaging Innovations For E-Commerce Growth And Sustainability

Posted by Jessica Chapman

With online customers now paying more attention to packaging, eCommerce brands and retailers have started moving towards sustainable packaging solutions.

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Topics: Packaging Design, Ecommerce

Why Tracking Your Marketing Efforts Is Important?

Posted by Melissa Waltz

Having a marketing strategy is essential for any business, and in the digital era we live in, the prevalence of analytics for marketing success is equally vital. But, unfortunately, many companies do not exercise proper measuring or collecting data to analyze how their efforts impact the business. There are many reasons this could be so - lack of resources, knowledge, thinking they don’t have time, or just the sheer intimidation of using analytics and metrics.

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Topics: Online Marketing, Marketing, SEO, Email Marketing

The Effect of Technology on the Food & Beverage Industry

Posted by Emily Andrews

Technology has touched every aspect of life, including the food and beverage industry. High-tech solutions in business aim to save money, deliver goods and services more efficiently to consumers, and improve the overall customer experience. Keep reading to find out how technology has revolutionized the F&B industry.

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Topics: Branding, Marketing, Brand Loyalty

Custom Packaging For Small Business – Why It’s Important & How To Get The Best Results

Posted by Don Keller

As a small business owner, you need to do everything that you possibly can to ensure that your product gets noticed.

Getting your product to stand out on the shelf when it’s next to your competitors can be difficult nowadays. 

However, one of the most effective ways to ensure your products are noticed is with customized packaging.

Custom packaging for small business can be a complete game-changer and should not be overlooked when you want your products to shine. 

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Topics: Branding, Packaging Design, Market Expensive Products, Luxury Packaging

Revitalize your Ecommerce Sales with These 6 Strategies

Posted by John Hurley

Most entrepreneurs looking to grow a profitable business aren't satisfied with below-average ecommerce sales. Many even feel that average conversion rates (scoring at 1.81% in September 2021) aren't enough to drive real success. And sure, sales can't be through the roof all the time. After all, some seasonal lulls in consumer interest are natural. But, if you're seeing fewer purchases lately, it might be time to pay a bit more attention to the effectiveness of your brand at acquiring new customers.

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Topics: Online Marketing, Ecommerce, Email Marketing

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