Today the one tool every business has is a website. The sad fact is that many companies put little to no effort into their website. Delegating to experts is a smart business decision, but it still requires your attention to direct the content and branding.
Read MoreTopics: Online Marketing, Branding, Design, Business Management
Topics: Online Marketing, Marketing
Don't assume that a brand is simply a logo or a company name. Do not assume adopting a logo and marketing it will be enough to differentiate yourself from the competition. A brand is more than a name and image. It is the visual stimulus triggering an impression in your customers mind.
Read MoreTopics: Branding, Packaging Design, Business Management
Measuring the results of a marketing budget has always been a struggle. In simpler times running a campaign using TV, newspaper and radio, measurement was easily counted by number of customers visiting the store and the resulting sales. Your offer had to clearly state and provide incentive for the time frame of the promotion.
Read MoreTopics: Online Marketing, Marketing
This may be an answer to what every entrepreneur wants - Shopify Ecommerce Website Software is having a contest and is giving away $500,000 in case and prizes!
If you are just starting your online business, you might want to consider using Shopify. This contest has already started but there is still time to enter. Winners are determined by those that sell the most in a two month period between October 1st, 2013 to May 31st, 2014.
Go here to learn more: http://www.shopify.com/build-a-business
Seems they have partnered with some talented entrepreneurs themselves:
Daymond John: Owner of FUBU apparel, a $6 Billion dollar company he created and regular investor on ABC's SharkTank.
Mark Cuban: Past founder - owner of Broadcast.com, current owner of the Dallas Mavericks and investor on ABC's SharkTank.
Gary Vaynerchuk: Who took his family liquor store from $3 million to $45 million.
Lil Jon, Arianna Huffington and Tina Eisenberg to name a few more.
Prizes are $50,000 in cash and a meeting with one of these mentors in NYC!
Past winners include GoldieBlox / Debbie Sterling, Fresh-Tops / Nella Chunky and DODOcase / Patrick & Craig. Each with (I assume) Shopify ecommerce sites.
If you are considering starting or upgrading your ecommerce site - Shopify may be your answer.
Just remember - There is a lot more that goes into a successful site other than the shopping cart. Branding, ease of use, building traffic, etc. Seems that the Shopify site is trying to help though. It's worth a look!
It worked. You started to read this blog proving that the right message grabs your attention. You can’t go wrong when the message is directed at your primary audience. The right message is not just facts that are unemotional and unrewarding because the details are of secondary importance.
Consider the headline of this blog – how could package design improve anything? Very simple, if the product a couple buys helps them in the bedroom then the package design improved their sex life. The package design must convince the buyer that the product fulfills an immediate need that will make the buyer happy. An emotional trigger must be a main message on the front panel of the package. Emotional reward is the primary reason a purchase decision is made.
Topics: Branding, Packaging Design
To stay competitive you have to innovate: your products, service, marketing...your business. Innovation and creativity are essential for maintaining a competitive advantage. It's the new idea that fuels excitement, energy and growth.
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