Can Extreme Video Marketing Set You Apart From Your Competition?

Video has secured its place in many marketing budgets. A picture is worth a thousand words so a moving picture with sound ampligies that impact.

Blogging and videos are the top 2 ways to increase impact. Comscore reports that 188.7 million people in the US watched 46 billion online content videos in September 2013. The average American spent more than 20 hours watching online video.

1.9% of time spent viewing video online is spent viewing ads compared to 20-30% on TV.

Many companies use video to promote their brand and instruct customers on benefits and use of their product. Now some are taking it to the extreme, demonstrating product use from the users persepctive with cameras like the GoPro.

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Topics: Online Marketing

7 Ways Direct Mail Is Needed in Your Marketing Plan

Posted by Karen Kerski

Direct Marketing Association 2012 report included data that direct mail was still strong, volume remaining steady with a slight dip from 2011 to 2012. As business owners and marketers we have seen technology change the definition of direct marketing to include texting, emailing, and tweeting. Emailing is easily accepted as a new version of direct mail. But it is clear that email is not replacing direct mail. For the foreseeable future mail boxes will have a purpose.

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Topics: Online Marketing, Advertising

Uncovering Inbound Marketing Benchmarks

Posted by Karen Kerski

attract_and_convert_more_leads Over the past 6 years we have witnessed a huge shift in how people work and live. This has significantly impacted businesses and how they need to market. News and information is readily available on-line. Print newspapers have almost been completely displaced by on-line counterpart.