Over 60% of consumers say they are more likely to buy from a brand offering custom products, and professional packaging is an important part of letting your customers know they’re buying a custom product. But for many small or medium-sized businesses, it’s difficult to know where to start when it comes to packaging design. Below are three things you should look for in a packaging design company

1. A Company That Helps You Develop Your Entire Brand:
 

When you’re selling a product, you’re also selling your brand as a whole. Recent research shows that a strong corporate brand boosts stock value by 5 to 7%, and the principle holds true even for companies who are just starting off. If you don’t yet have a logo, you’ll want to work with a company experienced in using design elements to maximize the response of potential customers. 
  If you’ve already got an established brand, a packaging design company can help you keep your branding consistent even while making each product eye-catching and unique. Quality custom packaging is what allows customers to pick your product out of the crowd on a shelf and remember to buy that same product again in the future.
    
2. A Company That Understands Web and Retail Tie-Ins:

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Marketing budgets have changed greatly in the past 10 years, first they included developing a website and currently companies are creating a market.

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Have you ever visited a website and wondered how it's made or seen a feature you would like to implement on your site? It's easy to peek behind the curtain and see what makes a website tick. Whether you want to evaluate your own site or check out the competition these 3 basic tools will get you started. And best of all - they are free and you use them right in your web browser!

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The American Chemical Society (ACS) is pushing for the widespread adoption of new retail packaging design that effectively alerts consumers when their food is going bad and when it's completely spoiled. Using gel tags that are inlaid with nanorods crafted from gold and silver, the packaging detects changing composition of gases and other chemicals within packages. As the composition changes from fresh, edible food toward the spoiled end of the spectrum, the tags change color from red to green to violet — with shades in between — denoting the stages of decay.

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Insuring the viability of your business 10+ years into the future is not just a matter improving your manufacturing process and maintaining a brand reputation. Investing in marketing will always be a part of business operations, but the global economy has turned business sustainability practices on its head. Having the latest equipment is not a guarantee of success. Investing 8%+ of income on marketing is still smart planning but the planning process needs to change.

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Branding your company doesn't have to be a stressful endeavor. If you’re a recent startup OR you've recently moved from one geographical area or market to another and are having trouble increasing your name recognition, developing an inbound marketing strategy that includes branding your company is a great way to increase traffic to your website and awareness of your business.

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There's been a huge shift towards using inbound marketing strategies ever since the Internet became a vital mainstay in people's daily lives. More and more brands are using inbound marketing tools -- like SEO, blogging, and social media -- to attract, convert, close, and satisfy leads and clients.

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