A June survey, surveying 99 people from retail companies, indicated their e-commerce platform as a top priority. They responded to Internet Retailer Magazine survey. Mobile ecommerce was their second focus. Online platform is seen as a critical marketing tool for the majority of eRetailers. This aligns with an earlier Forrester study report that indicated US business spending on technology for 2014-2015 will outpace the economy.

Marketing budgets have changed greatly in the past 10 years, first they included developing a website and currently companies are creating a market.

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Have you ever visited a website and wondered how it's made or seen a feature you would like to implement on your site? It's easy to peek behind the curtain and see what makes a website tick. Whether you want to evaluate your own site or check out the competition these 3 basic tools will get you started. And best of all - they are free and you use them right in your web browser!

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The American Chemical Society (ACS) is pushing for the widespread adoption of new retail packaging design that effectively alerts consumers when their food is going bad and when it's completely spoiled. Using gel tags that are inlaid with nanorods crafted from gold and silver, the packaging detects changing composition of gases and other chemicals within packages. As the composition changes from fresh, edible food toward the spoiled end of the spectrum, the tags change color from red to green to violet — with shades in between — denoting the stages of decay.

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Insuring the viability of your business 10+ years into the future is not just a matter improving your manufacturing process and maintaining a brand reputation. Investing in marketing will always be a part of business operations, but the global economy has turned business sustainability practices on its head. Having the latest equipment is not a guarantee of success. Investing 8%+ of income on marketing is still smart planning but the planning process needs to change.

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Branding your company doesn't have to be a stressful endeavor. If you’re a recent startup OR you've recently moved from one geographical area or market to another and are having trouble increasing your name recognition, developing an inbound marketing strategy that includes branding your company is a great way to increase traffic to your website and awareness of your business.

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There's been a huge shift towards using inbound marketing strategies ever since the Internet became a vital mainstay in people's daily lives. More and more brands are using inbound marketing tools -- like SEO, blogging, and social media -- to attract, convert, close, and satisfy leads and clients.

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Inbound marketing solutions help businesses' websites rank higher on search engine result pages. Higher ranks help get more web traffic. The more traffic websites get, the more business leads they generate. The more business leads there are, the more e-commerce sales opportunities there are.

Basically, inbound marketing strategies lead directly to big profits. In fact, e-commerce generated about $1 trillion in 2011, and about $1.2 trillion in 2013, showing that it continues to grow and grow each year.

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