Unless your name is Apple or Google, 2014 is a really tough year for anyone trying to gain some ground in the smartphone market. Even with the two big dogs having almost total control of the market, it's not hard to understand why others are trying to get a piece of the pie. As of 2012, according to a report from 'Venture Beat', smartphone users in the U.S. alone were spending upwards of $37 billion on smartphones.

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A lot of small businesses are not receiving the business and attention they want from their website. We understand that time and resources are limited, but did you know that most small businesses don’t even have the basics done? Your website is your online presence and usually the first thing a customer checks for information. There are 4 main things that must be covered for your online business.

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Purina is taking a big leap with personalized dog food and packaging. The popular U.S. brand is the first to come out with a way to personalize your pet’s food down and even the label. By combining technology and packaging Purina can create custom food and labels for your pet. In return allowing the company to create a better, more personal relationship with the customer and their pet.

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A company's brand is everything. From product packaging design to logos to the words used, a company's brand is, to use a cliche, its promise. That's why when other company's threaten that brand, business owners are so willing to vehemently fight for it. You need only look at the ongoing battle between media giant Disney and musician Deadmau5 to see just how ugly things can get when a corporation feels its brand is being threatened.

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Chances are you've heard all about how inbound marketing strategies can put the Internet to work for you and get you more leads and sales. You've probably heard about how 34% of all business leads generated in 2013 resulted from the use of inbound marketing tools; how marketers dedicated 34% of their budgets to inbound marketing strategies, but only 11% to outbound tactics; and how 48% of marketers planned to spend more on inbound marketing strategies in 2013.

But no one has probably ever explained to you how an inbound marketing strategy works. Let's change that.

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Creating a product to can sell in a retail environment is an exciting achievement. But how can you package your product to have the best advantage to sell? How can the retail packaging for all your products boost sales for your entire business? Here are three steps you should follow when working with a packaging designer for the first time:

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Consumers are exposed to more advertising through more mediums than ever before. According to a study from Consumer Reports, the average American is exposed to approximately 250 advertising messages each day, whether through the television, the internet, or the radio.

What this means for businesses, like yours, is that standing out in 2014 is harder than ever. Marketing fatigue makes consumers less likely to pay attention to any one brand in the grand river of content, yours included. How can you hope to set yourself above the crowd? By learning how to brand a business properly.

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