Content is the gas that fuels online ranking and social media relevance. Google is search web content daily to rank websites for their authority and placement in search results. So you may be interested in knowing a list of business grade and personal curation tools that individuals an organizations can use to create content for web pages, blogging and social marketing.
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Visuals increase response rates for every type of marketing effort from direct mail and ads to emails and blogging. So visuals are highly effective in social posts.
Read MoreTopics: Online Marketing, Social Media, Content Creation, Blog
We've all read and been told to have social icons in emails headers or footers to grow your fan base and followers. It's important to test subject lines and offers to determine which get the best response. Tracking marketing results is a no-brainer for experienced marketers and business owners. Besides these obvious activities there is more you can do to achieve social marketing and email success.
Topics: Online Marketing, Social Media, Marketing
By 2015, it is expected that over $30 billion worth of sales will be attributed to social media network referrals. Social media platforms continue to grow and evolve. Facebook and Twitter are pushing to grow their adword sales and deliver relevant posts to their users. Facebook's IPO resulted in smaller organic visibility for everyone. This hasn't diminished the interest in using social networks to reach customers.
Chirpify allows brands to sell right on Twitter. With over 230 million users, it was a natural shift for Twitter to embrace eCommerce. Brands that can develop strong followings and push custom Tweets can include #BuyNow to conduct an instant transaction.
Big companies see the power of social marketing and social content. H&M used Twitter to reveal items from their collaboration with Isabel Marant. Nicki Minaj debuted a few of her creations on Instagram. Adding the "celebrity" facet to the social message heightens social exposure. But you don't need to have the big name to benefit. Small brands and companies can use social networks to do A B testing of their messages and delivery to find the style that gets them the best ROI.
Read MoreTopics: Social Media
A MarketForce survey over 80% of consumers cited the social media activity influenced their purchase decisions. Shopper stated they check social networks before to making a final purchase. For small brands fighting to gain their share, the shopper insight indicates a big opportunity to convert and close. For global brands the number may seem small.
Smart brands are leveraging social marketing to influence their consumers. The tone of social communication has a unique impact that adword campaigns can’t deliver. eCommerce brands connect with users through social networks. Social content can serve as an alternative to cookie driven advertising.
Read MoreTopics: Social Media
Forrester and Business Marketing Asociation research shows that B2B marketers are still not seeing satisfactory returns on their content marketing efforts. 51% claim their content marketing is "somewhat effective" and 27% were neutral.
Even with lackluster results 75% of B2B marketers plan to increase 2014 content marketing budgets. This would indicate that they see value in content marketing, but haven't devoted time and budget to master it. We will have to assume that they were testing the waters with minimal budget and the results met the criteria they set to increase efforts and budget.
Read MoreTopics: Online Marketing
There are so many opinions when it comes to content length. I was told you need 1000 words now per blog. But you have to be careful not to overload it with your keyword. It can seem a bit contradictory when the number of times the subject is in the article can hinder your SEO results.
SEO is constantly changing and difficult for most to understand. We recommend that you monitor your results through Google analytics and any other dashboards you have access to as well as the best indicator, sales and traffic you can account came from your website and marketing efforts.
Read MoreTopics: Online Marketing