When’s the last time you bought something from someone you didn’t trust?

If you are in the business of selling your services or products online (and who isn't these days), you know how hard it can be to build trust and relationships with clients. It’s just not the same as meeting someone for coffee and being able to give them a firm handshake. You have less time online to make a good impression, and once you do, you have to make sure you are doing everything to keep it. Building positive, trusting relationships through your website will improve interest and engagement, leading to return visitors and increased lead generation. Here are a few tactics that will not only help people trust you and your services, but will help people connect with you too.

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How many times has it been said that postage rates, PPC, or another marketing innovation will finally kill direct mail? USPO hasn’t helped their business either. Steadily increasing postage rates, the US Post Office has done a great job on their own to try to kill direct mail.

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Packaging is an important part of branding a company. A product's package is often a customer's first exposure to a company, and should leave a good impression. When surveyed, 63% of marketers expect an increase in spending on brand marketing over the next year. Custom packaging is an easy way to make a product recognizable and distinct. Graphic designers working together with a company's marketing department can ensure that the products are packaged in an appealing manner.

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Branding your company through product packaging is the easiest way to get your company noticed by consumers. A brand is a name, design, or feature that differentiates one company's product from another, and approximately 30% of the world's 100 most valuable brands were developed before 1900. The benefits of having an established brand are undeniable: having a strong corporate branding image can even boost your stock value between 5% and 7%! But what do you do if your company is new, and you don't have a 100 year old brand established?

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How automated follow up emails nurture your leads to produce more clients

Lead generation is the life-blood of any business, but you know better than anyone else that not every lead is worth chasing. In fact, most of them are not ready to be a paying customer right away. That's why you need to qualify your leads before you start pitching the potential clients.

How to Increase Lead Generation

According to a study by Ascend2, rather than concentrating on the volume of the leads, companies are shifting towards focusing on the quality of their leads.

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Updated October, 2024

It’s time we updated this post again! We’ve checked our list again and confirmed these are our favorite packaging design blog sites that you can use to get your creative juices flowing.  They’re our favorite sources for inspiration, industry info and design trends.

As designers ourselves, we know from time to time you just need some extra inspiration.  Well look no further - you found it! Here they are - 10 packaging design blogs full of samples and information on the best that’s out there.  You could spend days looking at everything here, but we’re sure you won’t need that long before your ‘wheels’ start turning and you get started on that game changing packaging design.  

Whether you’re starting with a brand new product package or refreshing existing designs, these 10 packaging design blogs (plus a few extra) can help make your package design smash through the shelf clutter and become a Stand Out!

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Although ecommerce is quickly becoming the norm, product packaging and product packaging design still matter.

Whether consumers receive items via the Internet and ultimately the mail or in a brick-and-mortar store, creative packaging design can do wonders for your business.

An eye-catching label or a useful and clever case can help you create an impression that customers are unlikely to forget.

Here are a few ways to master packaging design.

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