How many times has it been said that postage rates, PPC, or another marketing innovation will finally kill direct mail? USPO hasn’t helped their business either. Steadily increasing postage rates, the US Post Office has done a great job on their own to try to kill direct mail.
Read MoreTopics: Advertising, Marketing, Direct Mail
Packaging is an important part of branding a company. A product's package is often a customer's first exposure to a company, and should leave a good impression. When surveyed, 63% of marketers expect an increase in spending on brand marketing over the next year. Custom packaging is an easy way to make a product recognizable and distinct. Graphic designers working together with a company's marketing department can ensure that the products are packaged in an appealing manner.
Read MoreTopics: Branding, Packaging Design
Branding your company through product packaging is the easiest way to get your company noticed by consumers. A brand is a name, design, or feature that differentiates one company's product from another, and approximately 30% of the world's 100 most valuable brands were developed before 1900. The benefits of having an established brand are undeniable: having a strong corporate branding image can even boost your stock value between 5% and 7%! But what do you do if your company is new, and you don't have a 100 year old brand established?
Read MoreTopics: Branding
Lead generation is the life-blood of any business, but you know better than anyone else that not every lead is worth chasing. In fact, most of them are not ready to be a paying customer right away. That's why you need to qualify your leads before you start pitching the potential clients.
According to a study by Ascend2, rather than concentrating on the volume of the leads, companies are shifting towards focusing on the quality of their leads.
Read MoreTopics: Inbound Marketing
Updated October, 2024
It’s time we updated this post again! We’ve checked our list again and confirmed these are our favorite packaging design blog sites that you can use to get your creative juices flowing. They’re our favorite sources for inspiration, industry info and design trends.
As designers ourselves, we know from time to time you just need some extra inspiration. Well look no further - you found it! Here they are - 10 packaging design blogs full of samples and information on the best that’s out there. You could spend days looking at everything here, but we’re sure you won’t need that long before your ‘wheels’ start turning and you get started on that game changing packaging design.
Whether you’re starting with a brand new product package or refreshing existing designs, these 10 packaging design blogs (plus a few extra) can help make your package design smash through the shelf clutter and become a Stand Out!
Read MoreTopics: Packaging Design, Design
Although ecommerce is quickly becoming the norm, product packaging and product packaging design still matter.
Whether consumers receive items via the Internet and ultimately the mail or in a brick-and-mortar store, creative packaging design can do wonders for your business.
An eye-catching label or a useful and clever case can help you create an impression that customers are unlikely to forget.
Here are a few ways to master packaging design.
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Topics: Packaging Design
Content Management Systems (CMS) are getting a lot of buzz. What is a CMS? Good question! CMS is software that is installed on the web server where your website is hosted. Much like you install and run software on your computer.
The common feature of all CMS is an "Admin" area. This is where you can login to modify, add, or edit your website. This is one of the features that our clients have been looking for. It allows you to make content edits to your website without the need to call your ad agency or web designer.
Read MoreTopics: Website Design