Some purposes of custom product packaging are fairly straightforward. Obviously, you need your product to stand out when compared to all the others on the shelf beside it, giving it a recognizable face, and custom packaging design is the best way to do that. You also need the packaging to give potential buyers all the necessary information. But in order to move from being purely functional to being a strong marketing tool, custom product packaging should do a bit more, as well.
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Mamma always said....'Git your a$$ out of the house, you're driving me crazy!' - Well she said that too but what I meant to repeat from her was... 'Better blow your own horn. No one else is gonna do it for you!'
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Coopersburg Sports is a family owned company that makes sports novelties. On November 18, 2014, CNBC’s show “The Profit” Coopersburg Sports was featured. The profit is a show about an investor, Marcus Lemonis, who helps invest in businesses in order to help them grow and succeed, that is, if he thinks it is worth it.
Read MoreTopics: Branding, Packaging Design
Did you know that as many as 30% of the world's 100 most valuable brands were developed before 1900? As impressive as this fact is, it likely doesn't sound encouraging to smaller, younger companies: after all, how can you compete with businesses that not only have access to the best web designers and packaging designers, but also have 100 years of branding behind them? The answer is to find the best ways of branding through a variety of tactics, ranging from custom product packaging to fresh content. Need some inspiration? Follow these tips on how to brand a business in the 21st century!
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If you’re selling products in retail stores, packaging design is by far the most important tool available to you in terms of convincing consumers to pick up your product, rather than the dozen similar ones beside it. You should be willing to invest at least a modest amount in working with a great design company, since you’ll get a higher return on investment in the end than if you cheap out and put a substandard product on the retail market. But throughout the design process, there are also a few common pitfalls you should guard against. Here are the top three mistakes you don’t want to make with your product packaging:
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The Interactive Advertising Bureau, IAB, had recently released their internet advertising report for the first half of 2014. It has shown that internet advertising revenues have immensely increased from 2013 to 2014.
Internet advertising revenues have hit a new milestone high of $23.1 billion for the first 6 months of 2014, and are expected to reach $49 billion by the end of the year!
Social media platform spending has increased a whopp
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Unless your name is Apple or Google, 2014 is a really tough year for anyone trying to gain some ground in the smartphone market. Even with the two big dogs having almost total control of the market, it's not hard to understand why others are trying to get a piece of the pie. As of 2012, according to a report from 'Venture Beat', smartphone users in the U.S. alone were spending upwards of $37 billion on smartphones.