It's not a choice or something to be left on the future to do list. Your website has to function on a mobile devise. Not only will your visibility and sales be affected but you can expect Google to impart penalties. The growth of mobile activity has trended up steadily and over the last year we have seen certain industries cross the line where mobile visits exceed traditional computer traffic numbers.
Read MoreTopics: Online Marketing, Mobile Marketing
I believe you need to continually evaluate marketing results and be willing to change on the fly when results are clearly indicating that need. We all do an annual review at the end of our fiscal year. For many that is at the end of the calendar year.
Topics: Inbound Marketing, Direct Mail, Mobile Marketing
According to Google, 88% of people looking for health information start the same place they do when looking for cat videos or muffin recipes: search engines. That means marketing healthcare services depends on understanding which forms of search engine marketing will be most effective when it comes to this specific field. If you’re running a health services organization, it’s best to look at some top healthcare advertising agencies and evaluate their online efforts before making a decision. In order to do that, however, you’ll need to have a basic understanding of what you’re looking for in terms of online health services marketing.
Read MoreTopics: Online Marketing, Direct Mail, SEO, Content Creation, Healthcare Marketing
It has become a widely used platform for ecommerce and general business sites. Almost 1 in 4 dominant worldwide websites are on a WordPress platform. It’s simplicity and easy to use dashboard allows businesses to do some of their own updates and content generation themselves. Don’t assume that SEO is built into the system. It does not automatically perform SEO work or tell you when the site is optimized. Google updates have eliminated the ability to use black-hat practices so there are no loopholes in WordPress for optimizing for organic search results.. There are some plugins that are easy to install that can help.
Read MoreTopics: Online Marketing, Website Design, Mobile Marketing, SEO
Weather-wise, we're happy to see February go! We're tired of shoveling snow, but thankful we don't live in Boston! Business-wise, things are heating up! Everyone seems ready to go on their marketing. Are you? We wrote on a number of topics this past month and you might have missed something that can help your business. So here's a breakdown of our February blog posts:
Read MoreTopics: Marketing
BBQ Dragon, a revolutionary product that shortens the time it takes to light charcoal in your grill and client of Catalpha, was featured on the Science Channel show - All American Makers.
Read MoreTopics: Packaging Design
If you are in the business of selling your services or products online (and who isn't these days), you know how hard it can be to build trust and relationships with clients. It’s just not the same as meeting someone for coffee and being able to give them a firm handshake. You have less time online to make a good impression, and once you do, you have to make sure you are doing everything to keep it. Building positive, trusting relationships through your website will improve interest and engagement, leading to return visitors and increased lead generation. Here are a few tactics that will not only help people trust you and your services, but will help people connect with you too.
Read MoreTopics: Online Marketing, Branding, Business Management