Google has just announced that as of April 21st they will be adding a Mobile-Friendly Ranking Factor into their algorithm.  This is BIG NEWS for two reasons.  Google is actually telling us WHAT will happen and WHEN it will happen.  No 'read between the lines' type of algorithm update.  Google has been warning webmasters for some time that this was coming. Now that mobile is much bigger part of the search world and in an effort to make mobile searches more relevant to users, Google is adding this factor into their algorithm.  If you've been ignoring the call to make your site mobile-friendly, you may pay the price come April 21 with a drop in ranking!  

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Here are 5 low cost ways to put a professionally branded product on the shelf.

How many do you need?

The 'quantity' question plays heavily on what package you can produce economically.  

Low quantities are possible but you need to be aware of which type of package can be produced at low quantities (1,000 or under) and not break the bank.  

For more information on the ins and outs of quantities and price - check out our previous blog post on package pricing here.

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It's not a choice or something to be left on the future to do list. Your website has to function on a mobile devise. Not only will your visibility and sales be affected but you can expect Google to impart penalties. The growth of mobile activity has trended up steadily and over the last year we have seen certain industries cross the line where mobile visits exceed traditional computer traffic numbers.

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I believe you need to continually evaluate marketing results and be willing to change on the fly when results are clearly indicating that need. We all do an annual review at the end of our fiscal year. For many that is at the end of the calendar year.

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According to Google, 88% of people looking for health information start the same place they do when looking for cat videos or muffin recipes: search engines. That means marketing healthcare services depends on understanding which forms of search engine marketing will be most effective when it comes to this specific field. If you’re running a health services organization, it’s best to look at some top healthcare advertising agencies and evaluate their online efforts before making a decision. In order to do that, however, you’ll need to have a basic understanding of what you’re looking for in terms of online health services marketing.

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WordPress has become not just a platform for blogging

It has become a widely used platform for ecommerce and general business sites. Almost 1 in 4 dominant worldwide websites are on a WordPress platform. It’s simplicity and easy to use dashboard allows businesses to do some of their own updates and content generation themselves. Don’t assume that SEO is built into the system. It does not automatically perform SEO work or tell you when the site is optimized. Google updates have eliminated the ability to use black-hat practices so there are no loopholes in WordPress for optimizing for organic search results.. There are some plugins that are easy to install that can help.

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Weather-wise, we're happy to see February go!  We're tired of shoveling snow, but thankful we don't live in Boston!  Business-wise, things are heating up!  Everyone seems ready to go on their marketing. Are you?  We wrote on a number of topics this past month and you might have missed something that can help your business. So here's a breakdown of our February blog posts:

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