Do you truly know who your best customers are? Do you know what motivates them to purchase? Most times I ask my clients this there often identify every demographic because they don't want to walk away from any prospect. Let's admit it is difficult to work on your own marketing.

Running your business is more enjoyable than digging through dry facts or looking for data that is asked for by these 5 key questions.

There will be a lot of similarities, common traits for your customers. It is the unique facts we want to uncover, things that will break down your customer list into multiple personas

A longstanding luxury brand changes their logo and Twitter lights up with negativity.

Whether you are a loyal customer or not we all recognize Lord & Taylor. I personally prefer the classic script logo. The elegance and flow remind me of the their luxury brand image. It's saddens me when I read a post saying the reason for the update was the 20 and 30 year olds can't read script. Funny that you still are required to sign your name to important documents yet script is thought to be outdated.


It will be interesting to see whether their rebranding has an impact on the brands efforts to be contemporary. The reason to update a logo so drastically is to reinvent and re-engage. Tiffany hasn't felt the need to change tehir look with clean font on turquois box. Coca Cola Classic has kept their look as well.Do you have a strong opinion on these logos?

Does it stand up to the brand impression of make you think of a Sharpee marker?

It is one of the most powerful tools for advertising small business and won’t take a big investment to get more traffic to your website. Google AdWords gets you first page position immediately. You can target your advertising dollars towards prime customers. A small investment gets you in front of “your target” that you have qualified as ready to purchase. PPC can provide a steady stream of visitors to your site, prospects who are searching for your product or service. Google doesn’t require a minimum spend like newspapers, TV or radio. It all makes sense to market with Google pay-per-click, but beware that you don’t make these mistakes that waste those precious marketing dollars. If you plan to create your Adword campaign yourself you need to ask "How to manage Google Adwords?"

Sound business decisions come from knowledge, verifiable facts. Experience has value but it needs to be supported with proof that is why market research is considered so critical by every successful business. Research gives you the information to create and produce the right product.

I find it time consuming to go through emails that don’t have subject lines. When I need a client’s attention and fast response the subject line lets my client know what I am writing about. I don’t need to include “Urgent.”

The purpose of an email as is in any direct response campaign is to get the recipient to take a specific action. We stress the importance of keyword in a website and they are as important in the email subject line. Consider the keywords that would motivate a customer to click on a result in a Google search. A subject line has that same opportunity to motivate the action to open it.

With the birth of England's His Royal Highness Prince Archie on May 6th, 2019, royal baby names are back in the news. If you are like me, your first thought is what's the big deal?

Branding is the cornerstone of successful product marketing. Having a brand name that rolls off the tongue is as important as how it looks on the shelf. Coke, Pepsi, Ford, McDonalds, Dempsters, Sealy – all of these brands conjure images that are meant to hook the customer so they get a feeling every time they see or hear their names spoken.