Measuring the results of a marketing budget has always been a struggle. In simpler times running a campaign using TV, newspaper and radio, measurement was easily counted by number of customers visiting the store and the resulting sales. Your offer had to clearly state and provide incentive for the time frame of the promotion.

It worked. You started to read this blog proving that the right message grabs your attention. You can’t go wrong when the message is directed at your primary audience. The right message is not just facts that are unemotional and unrewarding because the details are of secondary importance.

Consider the headline of this blog – how could package design improve anything? Very simple, if the product a couple buys helps them in the bedroom then the package design improved their sex life. The package design must convince the buyer that the product fulfills an immediate need that will make the buyer happy. An emotional trigger must be a main message on the front panel of the package. Emotional reward is the primary reason a purchase decision is made.

Know your customer, know their trigger.

To stay competitive you have to innovate: your products, service, marketing...your business. Innovation and creativity are essential for maintaining a competitive advantage. It's the new idea that fuels excitement, energy and growth. 

Bing is growing in popularity and aggressively promoted it's interface with TV ads this summer.

Google's search market share dropped in April 2013 to 66.5% usage. It still over shadows Bing, but Bing is taking a bite out of Google, rising to 17.3% market share.

A lesson from the most successful and innovative ecommerce companies is that your buisness can increase on-line revenure by adding more products. Being prepared to handle the increased business is a must. It can be difficult managing larger product inventory, vendors and marketing. This requires tracking and understanding your customer, using your unique data to increase your online store offerings and how to drive more customers to your site.

Most companies have realized they have to engage customers online. Publishing a website is the first order of any new business. But thinking "build it and they will come" is a hollywood movie line not a business reality. Those stories of over night success because of YouTube and Facebook are ficticious as well. Dig deep and you will find the long story of the effort it took to achieve the life changing publicity.

We are a visual society and your brand has to have visual distinction.

A brand must be consistently presented on its website, package, displays, signs - everywhere. It is one of the most precious investments of a business and if done correctly can become more valuable than the products itself. Changing the brand's visuals must be with great caution. Consider the $33 million rebranding lesson Tropicanna learned when they repackaged,changing their logo as well as graphic format. (https://preview.hs-sites.com/_hcms/preview/content/357690681?portalId=244422&_preview=true&preview_key=PsW2dPh_ ). In all the articles I researched, none wrote of a business reason for changing the brand identity.