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Marketing Insights

Karen Kerski

Recent Posts

Are You Getting Confused On How To Market Your Business

Posted by Karen Kerski

Tons of people and ads say you can easily make millions of money on-line. Build it and they will come is just a memorable line from a movie. Many businesses have learned this lesson by putting up their website as cheap and quick as possible and no effort to drive qualified customers to the website.

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Topics: Online Marketing

What Do Successsful Entrepreneurs Do?

Posted by Karen Kerski

I have read numerous articles that discuss traits and actions of successful business owners. Here is a list of 8 I saw in a recent article.
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Topics: Marketing, Design, Business Management

Is Your Marketing Budget Attracting The Right Customer?

Posted by Karen Kerski

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Do you need a mobile website?

Posted by Karen Kerski

Can customers find you when they do a mobile search?

With the proliferation of smart phones, companies have seen an increased mobile searches. Before creating a mobile website take the crucial step of clarifying your company's mobile needs to save time and money.

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Topics: Online Marketing, Advertising, Design, Mobile Marketing

Top Website Design Mistakes Businesses Need to Avoid

Posted by Karen Kerski

Today the one tool every business has is a website. The sad fact is that many companies put little to no effort into their website. Delegating to experts is a smart business decision, but it still requires your attention to direct the content and branding.

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Topics: Online Marketing, Branding, Design, Business Management

WHY GOOD SEARCH RANKINGS ARE IMPORTANT

Posted by Karen Kerski

One of the most common questions we get is:

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Topics: Online Marketing, Marketing

Branding: More Than A Logo

Posted by Karen Kerski

Don't assume that a brand is simply a logo or a company name. Do not assume adopting a logo and marketing it will be enough to differentiate yourself from the competition. A brand is more than a name and image. It is the visual stimulus triggering an impression in your customers mind.

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Topics: Branding, Packaging Design, Business Management

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