Competition makes us crazy. Business would be easy if there wasn’t any. Those that create the first ever product of its kind enjoy that position for a brief moment. A successful business never plans for that time… they plan for the competition. How long would Apple have been around if they didn’t keep working on improving and innovating? Apple has created an image with its customers through their product development strategy; launch strategy, marketing and retail experience. Their positioning message is embedded in everything they do.

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Topics: Online Marketing, Branding, Marketing

It seems like Google is updating their programming and how they rank your website every week. Some changes  impact you immediately and others will take longer. Don't wait until your visitors drop off. Regaining momentum is more costly than maintaining your internet authority.

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Topics: Online Marketing

How We Helped Brown's Spice Company Compete On the Shelf

Grocery store spice category is quite prolific. There is no denying that cooking has become extremely popular these last few years. Food Network has helped propel interest with a variety of cooking shows, competitions and restaurant makeovers. Simple, everyday people have a shot a celebrity status even if it is only for a show or a season.

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Topics: Branding, Packaging Design

You have done your homework, reviewed the competition, analyzed your current website pages and have the facts to start your website redesign. Now, it's the fun part. It's time to plan, create content and produce your lead generating website selling machine!

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Topics: Online Marketing, Website Design

If you've experienced a drop in your Google rankings for your most relevant keywords or if you've seen your website traffic drop dramatically, affecting your leads, you are not alone. Google has dropped some sites completely because they deemed them to be spammy. These were existing sites that had good page rankings and were launched more than 3 years ago.

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Topics: Online Marketing

Topics: Online Marketing, Social Media, Marketing, Business Management

Using more than one marketing channel to promote a brand has been around since the first newspaper was published. Old school marketing included yellow pages, newspaper, radio, TV, magazines, POP, direct mail, cold-calling, sponsorships, and tradeshows. Amazing when you realize that these are still in use today. Some of these techniques don't work for every brand or company, but every successful brand uses more than 2 of these to reach their target audience along with a company website.

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Topics: Branding, Business Management