We put together this infographic of what goes into the thinking behind our packaging design work.

Just what is going on in the mind of your customer? That’s a question all brand managers are trying to discern. If you knew more about your customer, you would know about what appeals to them and the reasons they may reach for your brand before your competition.

This quick read lays out many factors that you should know when designing your packaging.

It also gives an overview of the types of packaging and where they fit on the cost scale and the process we use to determine the best shape, structure, and design for a package design.

Jump in! I hope you enjoy...

Mom fell. Which put her in the hospital. Now the doctor says she is doing better but shouldn’t be at home by herself. Dad can’t care for her, he’s having some problems of his own and just doesn’t have the physical strength to help her. 

The adult children meet to discuss. They can’t stay home with Mom, they have jobs and their own responsibilities.

They start their search for help. First by picking up their smart phone, they get online and search for nursing homes near them...

Point of purchase (POP) display costs are determined by 3 Factors: Material, Size AND Quantity

Let’s discuss these options to see if they fit your needs.

First of all - let’s talk Material.  How long will this display need to last?  Is it temporary? And only intended to be up for weeks or months?  Most of these types of displays are made from corrugate or sturdy coated paper stock.

The pharmaceutical industry stands for one of the most demanding industries in the world and as such has a developed set of packaging quality control rules and regulations under the authority of the FDA.

The specific regulations relate to a whole range of necessary activities in the production, research, creation of new products, their protection and market placement.

Hi. This is Don Keller and I've got a branding minute here for you.

I've got a story about a brand that I saw recently that I really liked and I thought, hey this would be really interesting to the people that come to my site and to my blog and obviously to my YouTube channel.

You've developed your product and tested it with focus groups. Your customer feedback on its effectiveness is fantastic.

You've also done your social media campaigns and spent most of what your budget allows for advertising and marketing.

You've poured all your time and resources into the product. Now it's time to watch it fly off the shelves.

When you decided to make the jump, and launch in retail outlets, you also decided to cut costs by letting your product go on a shelf.

Of course, it happens to be sitting right next to its competition.

Point of purchase displays are a great addition to your product marketing and if done well, can move products better than shelf sales. Knowing how to effectively design and produce a display is essential to your POP success.  Here are 10 Tips that can help you build better displays...