The pharmaceutical industry stands for one of the most demanding industries in the world and as such has a developed set of packaging quality control rules and regulations under the authority of the FDA.

The specific regulations relate to a whole range of necessary activities in the production, research, creation of new products, their protection and market placement.

Hi. This is Don Keller and I've got a branding minute here for you.

I've got a story about a brand that I saw recently that I really liked and I thought, hey this would be really interesting to the people that come to my site and to my blog and obviously to my YouTube channel.

You've developed your product and tested it with focus groups. Your customer feedback on its effectiveness is fantastic.

You've also done your social media campaigns and spent most of what your budget allows for advertising and marketing.

You've poured all your time and resources into the product. Now it's time to watch it fly off the shelves.

When you decided to make the jump, and launch in retail outlets, you also decided to cut costs by letting your product go on a shelf.

Of course, it happens to be sitting right next to its competition.

Point of purchase displays are a great addition to your product marketing and if done well, can move products better than shelf sales. Knowing how to effectively design and produce a display is essential to your POP success.  Here are 10 Tips that can help you build better displays...

Brand masters know they need a meaningful, long-term relationship with their primary customers. Patriot’s and Raven’s are not the only companies needing raving fans. Studying successful names like Dorito’s and Coca-Cola will reveal the principles that will lead your business to build sustainable growth and brand impression.

Here are 3 strategies taken from our 30 years of working with international and national brands.

A Definitive Guide That Explains The Steps Necessary To Package Any Product

We've developed a series of 8 videos to help you understand the product packaging design process.  These videos describe almost everything you need to know to get your product packaged.  Design is impossible for me to teach in this short blog, but should you have those skills, our guide can get you further down the road to having your product packaged.

The parts in order are:

From time to time, I interview different package suppliers to give my blog readers a better understanding of the type of packaging that is available to them.

I hope this type of interview brings clarity to those that want plastic packaging, but just don’t have the knowledge of where to start.

Following is a conversation I had with PowerPak, a blister & clamshell manufacturer in San Diego, who also sells blister or clamshell sealing machinery. They have a very long history of blister packaging, in fact, they invented the process in 1949!