We put together this infographic of what goes into the thinking behind our packaging design work.
Just what is going on in the mind of your customer? That’s a question all brand managers are trying to discern. If you knew more about your customer, you would know about what appeals to them and the reasons they may reach for your brand before your competition.
This quick read lays out many factors that you should know when designing your packaging.
It also gives an overview of the types of packaging and where they fit on the cost scale and the process we use to determine the best shape, structure, and design for a package design.
Jump in! I hope you enjoy...
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