Competition is fierce in every business arena and product packaging is no different. It's difficult to standing out on the shelf. Toy aisle and cereal aisle use to be the most competitive -- all the bright colors and varying styles. But every aisle is busy with brands trying to have their unique look and appeal to their target audience.
The right packaging design has never been more important even though the Web has for ever changed how we all shop. It just means a unified image across all marketing efforts from online shopping to what is in store has to be branded .
Even though you have only 3 seconds, any product can catch the eye of a consumer. In fact 70% of all purchasing decisions are still made in-store, with consumers only spending 20 minutes in the establishment.
Going beyond its basic function of protecting a product, packaging design is meant to not only catch the eyes of consumers, but also inspire and provide solutions to a customer's problems. So what problems have been noted lately? What do people want to see -- and more importantly...
What do people want to buy?
Here are just a couple of the most popular product packaging design trends of 2016. Experts looked at the top packaging design of the previous year to discern what the trends for packaging in 2016.