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Marketing Insights

The Product Packaging Design Process - 8 Part Video Series

Posted by Don Keller

A Definitive Guide That Explains The Steps Necessary To Package Any Product

We've developed a series of 8 videos to help you understand the product packaging design process.  These videos describe almost everything you need to know to get your product packaged.  Design is impossible for me to teach in this short blog, but should you have those skills, our guide can get you further down the road to having your product packaged.

The parts in order are:

1. The Initial Consultation

2. Estimating the Project

3. Creating The Dieline

4. Creative Brief & Market Research

5. The Design Phase

6. Design Refinement

7. Photography

8. Printing Your Package

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Topics: Branding, Packaging Design

Blister Packaging Cost - Manufacturer Tells All!

Posted by Don Keller

From time to time, I interview different package suppliers to give my blog readers a better understanding of the type of packaging that is available to them.

I hope this type of interview brings clarity to those that want plastic packaging, but just don’t have the knowledge of where to start.

Following is a conversation I had with PowerPak, a blister & clamshell manufacturer in San Diego, who also sells blister or clamshell sealing machinery. They have a very long history of blister packaging, in fact, they invented the process in 1949!

They are very aware that many start up manufacturers are trying to get their product packaged using the blister or clamshell method and have developed the machinery and the network of contract packagers that can get your product packaged no matter where you are in the country and no matter the quantity.

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Topics: Packaging Design

4 Reasons To Invest in Packaging Design

Posted by Don Keller

One of the best early investments you can make for the future of your business is to invest in professional packaging design.

High-quality packaging will supercharge your business to a brand new level.

For most consumer products, we believe, package design is the single most sales-effective and cost-efficient marketing tool.

Here are just a few examples of how investing in packaging design or redesign can result in a big payoff:

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Topics: Packaging Design

3 Ways Biometric Sensors Show How Consumers View Your Package Design

Posted by Angelica Ermita

Perhaps one of the biggest challenges that business start-ups face in an ever-growing selection of consumer goods is how their new products can get noticed. How can one understand what a customer sees and looks for when he’s faced with a plethora of packaging on a grocery shelf?

In market research, focus groups and consumer testing are ways to learn what a customer thinks, but in truth, 90% of purchasing decisions are made from our subconscious. Luckily, neuormarketing techniques are there to help you see the cognitive and emotional responses of consumers and truly understand what determines their preference for a product and how to design packaging.

Eye Tracking

An objective method to gain insight into how consumers make purchasing decisions is with eye tracking which can be in store when a consumer is looking at packaging.

Eye tracking has been around for many years, but it was in the 1980s when commercial eye trackers began to become available. The devices were small, lightweight, and made use of infrared light technology that are still used by a number of eye trackers to this day. The technology behind eye trackers is complex, but this infographic will tell you more about eye trackers in more digestible information.

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Topics: Packaging Design

Unique Dielines Create Standout (and Effective) Packaging!

Posted by Don Keller



Good product packaging doesn't always have to be 'expensive' packaging. Here's an example of a creative package that highlights the product's features and attracts attention, all while keeping packaging costs down at the same time.

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Topics: Packaging Design

Hottest Packaging Design Trends in 2016

Posted by Don Keller

Competition is fierce in every business arena and product packaging is no different. It's difficult to standing out on the shelf. Toy aisle and cereal aisle use to be the most competitive -- all the bright colors and varying styles. But every aisle is busy with brands trying to have their unique look and appeal to their target audience.

The right packaging design has never been more important even though the Web has for ever changed how we all shop. It just means a unified image across all marketing efforts from online shopping to what is in store has to be branded .

Even though you have only 3 seconds, any product can catch the eye of a consumer. In fact 70% of all purchasing decisions are still made in-store, with consumers only spending 20 minutes in the establishment.

Going beyond its basic function of protecting a product, packaging design is meant to not only catch the eyes of consumers, but also inspire and provide solutions to a customer's problems. So what problems have been noted lately? What do people want to see -- and more importantly...

What do people want to buy?

Here are just a couple of the most popular product packaging design trends of 2016. Experts looked at the top packaging design of the previous year to discern what the trends for packaging in 2016.

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Topics: Packaging Design

What To Expect When Your Custom Printed Retail Package Boxes Are Delivered.

Posted by Don Keller



Many clients that we work with are unsure of what to expect as a final product when we create packaging.  "How does this work?" is a common phrase.  So, to help educate, I put together a quick video to show actual printed samples of our work and how they are delivered to our clients. 

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Topics: Packaging Design


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