<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1606142696294891&amp;ev=PageView&amp;noscript=1">

Marketing Insights

4 Reasons To Invest in Packaging Design

Posted by Don Keller

One of the best early investments you can make for the future of your business is to invest in professional packaging design.

High-quality packaging will supercharge your business to a brand new level.

For most consumer products, we believe, package design is the single most sales-effective and cost-efficient marketing tool.

Here are just a few examples of how investing in packaging design or redesign can result in a big payoff:

Read More

Topics: Packaging Design

3 Ways Biometric Sensors Show How Consumers View Your Package Design

Posted by Angelica Ermita

Perhaps one of the biggest challenges that business start-ups face in an ever-growing selection of consumer goods is how their new products can get noticed. How can one understand what a customer sees and looks for when he’s faced with a plethora of packaging on a grocery shelf?

In market research, focus groups and consumer testing are ways to learn what a customer thinks, but in truth, 90% of purchasing decisions are made from our subconscious. Luckily, neuormarketing techniques are there to help you see the cognitive and emotional responses of consumers and truly understand what determines their preference for a product and how to design packaging.


Eye Tracking

An objective method to gain insight into how consumers make purchasing decisions is with eye tracking which can be in store when a consumer is looking at packaging.

Eye tracking has been around for many years, but it was in the 1980s when commercial eye trackers began to become available. The devices were small, lightweight, and made use of infrared light technology that are still used by a number of eye trackers to this day. The technology behind eye trackers is complex, but this infographic will tell you more about eye trackers in more digestible information.

Read More

Topics: Packaging Design

Unique Dielines Create Standout (and Effective) Packaging!

Posted by Don Keller

 


 

Good product packaging doesn't always have to be 'expensive' packaging. Here's an example of a creative package that highlights the product's features and attracts attention, all while keeping packaging costs down at the same time.

Read More

Topics: Packaging Design

Hottest Packaging Design Trends in 2016

Posted by Don Keller

Competition is fierce in every business arena and product packaging is no different. It's difficult to standing out on the shelf. Toy aisle and cereal aisle use to be the most competitive -- all the bright colors and varying styles. But every aisle is busy with brands trying to have their unique look and appeal to their target audience.

The right packaging design has never been more important even though the Web has for ever changed how we all shop. It just means a unified image across all marketing efforts from online shopping to what is in store has to be branded .

Even though you have only 3 seconds, any product can catch the eye of a consumer. In fact 70% of all purchasing decisions are still made in-store, with consumers only spending 20 minutes in the establishment.

Going beyond its basic function of protecting a product, packaging design is meant to not only catch the eyes of consumers, but also inspire and provide solutions to a customer's problems. So what problems have been noted lately? What do people want to see -- and more importantly...

What do people want to buy?

Here are just a couple of the most popular product packaging design trends of 2016. Experts looked at the top packaging design of the previous year to discern what the trends for packaging in 2016.

Read More

Topics: Packaging Design

What To Expect When Your Custom Printed Retail Package Boxes Are Delivered.

Posted by Don Keller

 

 

Many clients that we work with are unsure of what to expect as a final product when we create packaging.  "How does this work?" is a common phrase.  So, to help educate, I put together a quick video to show actual printed samples of our work and how they are delivered to our clients. 

Read More

Topics: Packaging Design

New Outdoor Products Require Packaging Design That Attracts, Educates and Persuades

Posted by Don Keller

 

 

 Here are 5 new products from BBQ Dragon that really show some innovation in the grilling channel.  Besides the BBQ Dragon product itself which you can see in action here, these products take the ordinary and step it up to a new level! 

Read More

Topics: Packaging Design

3 Retail Packaging Design Tips to Set Your Product Apart From the Rest

Posted by Don Keller

Ask any expert retail insider and they'll tell you the importance of excellent product packaging design. While having a good product is indeed important, without a clever and innovative retail packaging design, the product will often fall unnoticed.

So what makes a retail packaging design appealing to a consumer? Here are three tips that will help brands to maximize their retail success of their products using effective and clever retail packaging design:

Know the Consumer

Who is your product aimed at? When it comes to war games, generals tell their soldiers to get to know their enemies. In the case of product packaging design, the same strategy applies. To appeal to your customer, you need to get to know them. Who are they? What do they enjoy? What media are they consuming and what are their specific wants and needs? Millennials, for example, are a generation that's heavily focused on content. Knowing these vital details about your target audience will help you to design the perfect packaging for their tastes and needs.

Read More

Topics: Packaging Design

Comments

Call Today 888-337-0066 or fill out this form for a risk-free consultation on your packaging, branding or marketing project.