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Marketing Insights

Successful CPG Companies of 2023 - Nestlé Still Leads The Way

Posted by Don Keller

The broad category of products that most of us use daily is Consumer Packaged Goods or CPGs. We get them from retail stores or shop for them online and bring them into our homes and businesses.

Typically, these items don't sit around unopened for very long. We use one or more of them every day.

Chances are we'll run out of them at least once a week, and on the next shopping trip, we'll replenish our supply.

 

These individually packaged units fall into many classifications but share many key characteristics.

In this primer, we'll cover all things CPG and give examples of how creative and consistent branding support makes these packaged goods popular with consumers and profitable for companies.

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Topics: Packaging Design, Product Development, Retail, CPG Branding, CPG Products

Beyond Logos: The Art and Science of Product Branding

Posted by Don Keller

Every day, the market is bombarded with new products. In this overcrowded landscape of endless commodities, each one of them races for attention in order to reach the hands of the customer, but without effective branding, they are on the road to nowhere.

A logo is just the tip of the iceberg. The mere symbol has a lot of science behind the scenes.

Let’s jump into the ocean of product branding, exploring the elements that convert a commodity into a lifestyle. The rollercoaster journey of the brand story starts here.

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Topics: Branding, Packaging Design, Brand Loyalty

Wrapped in Wow: Priceless Packaging Designs Revealed

Posted by Don Keller

Product packaging has unimaginable superpowers. When your product is lying on the shelf of a store, then it’s the packaging that attracts the consumer and persuades them to choose it from the endless options.

A design that captivates the customer’s mind can be the difference between continuing business and a commercial activity on a road to nowhere.

Let’s dive deep into the ocean of creative and attractive designs that compel commercial production and consumer experiences beyond the ordinary.

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Topics: Packaging Design, Package Printing, CPG Products

The Art of Creating Stunning Food Packaging and Label Designs

Posted by Don Keller

Creative food label design is crucial in grabbing consumers' attention and influencing their buying decisions.

Grocery store shelves and online storefronts are more crowded than ever, with upstart products appearing alongside traditional, well-known name brands, both vying for shoppers' line of sight engagement. How do you make food packaging stand out?

Continue reading to uncover the magic and know-how behind successful food packaging design initiatives.

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Topics: Packaging Design, Food Packaging Design

5 Examples Of Innovative Food Packaging Design

Posted by Don Keller

The package is the first point of contact a potential consumer makes with food products.

From the moment a customer spots an item on the shelf or clicks on an online product listing, packaging design plays a pivotal role in capturing shoppers' attention and influencing their ultimate buying decision.

Food and packaging requirements present a unique challenge for designers as they strive to develop ways to safely preserve and transport the food we eat daily while simultaneously delivering the food maker's branding and message to consumers.

For brands aiming to stand out in the marketplace, packaging innovation is not just a choice but a requirement.

But how do you make creative food packaging?

What is the most popular food packaging?

What are the recent innovations in packaging?

We will cover these questions and look at food packaging history and innovations that have solidified their presence in today's marketplace.

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Topics: Packaging Design, Food Packaging Design, product packaging

How Branding And Packaging Design Can Make Your Company Successful

Posted by Don Keller

 

In a world of countless products and services vying for consumer attention, it's essential to differentiate your company from the competition.

Branding serves as the foundation for creating a unique identity, aligning with your target audience. With it, you can communicate your company's values, mission, and personality through carefully crafted strategies, fostering a deep connection with customers. 

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Topics: Branding, Packaging Design, Product Development, Luxury Packaging

Luxury Packaging Trends To Follow In 2023

Posted by Don Keller

The cost of luxury goods is typically higher than that of comparable products, but their superior quality generally makes them a worthwhile investment.

However, a luxury product is not only judged by its quality; its packaging is equally important to customers.

Consumers seek a luxurious and exclusive experience from start to finish, and luxury packaging boxes are an integral part of their shopping journey.

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Topics: Branding, Packaging Design, Luxury Packaging, Beauty Packaging

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