Packaging design is critical for business owners to ensure that their product stands out on the shelf.
However, determining just how valuable design is can be difficult. The team at the Dieline Packaging Blog and Designalytics, a company that provides design analytics to consumer brands, introduced the Designalytics Effectiveness Award at the annual Dieline Awards to answer this question and to emphasizes the role of packaging design in business growth and expansion.
The 2020 Grand Prize Award for Designalytics Effectiveness was awarded to the Hill’s Science Diet packaging redesign.
This sleek, attractive redesign allowed Hill's to increase their sales significantly and generate more revenue.
The clean, modern design was a worthy winner of this year’s Designalytics Effectiveness Award and we would like to extend our congratulations to Hill’s and their design team on what they have achieved with this great redesign.
Let’s take a closer look at just a few reasons that this packaging redesign is a winner: