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Marketing Insights

CBD Branding: How To Enhance It With Packaging Design

Posted by Don Keller

CBD products have become increasingly popular and the marketplace is becoming more competitive as more companies enter the space. In 2019, the U.S Department of Agriculture started accepting hemp production plans with more than 17 different states and tribes across the country having their plans approved. With even more state and tribal plans in progress, the market is set to become even more saturated in the near future.

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Topics: Packaging Design, rebranding, package design

Hills Science Diet Package Redesign - A Success?

Posted by Don Keller

Packaging design is critical for business owners to ensure that their product stands out on the shelf.

However, determining just how valuable design is can be difficult. The team at the Dieline Packaging Blog and Designalytics, a company that provides design analytics to consumer brands,  introduced the Designalytics Effectiveness Award at the annual Dieline Awards to answer this question and to emphasizes the role of packaging design in business growth and expansion.

PACKAGING-REDESIGN-HILLS-SCIENCE-DIET2The 2020 Grand Prize Award for Designalytics Effectiveness was awarded to the Hill’s Science Diet packaging redesign.

This sleek, attractive redesign allowed  Hill's to increase their sales significantly and generate more revenue.

The clean, modern design was a worthy winner of this year’s Designalytics Effectiveness Award and we would like to extend our congratulations to Hill’s and their design team on what they have achieved with this great redesign.

Let’s take a closer look at just a few reasons that this packaging redesign is a winner:

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Topics: rebranding, package design

The Importance Of Packaging In E-Commerce During Covid-19

Posted by Don Keller

Throughout the Covid-19 pandemic, many e-commerce businesses have prospered as more people have made the move to buying online. As more online retailers have entered the e-commerce space, however, competition is increasing and you need to ensure that your offerings stand out in a crowded market.

To gain a foothold in the market, you need to make the right impression with your customers from the moment they come into contact with your product, and that starts with the packaging.

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Topics: Packaging Design, Ecommerce, Website Design, package design

Corrugate Package Printing—Litho Laminate vs Digital Printing [Video] Which Is Best For You?

Posted by Don Keller

We're often asked what is the best way to print my package. The answer depends on your needs. Are you developing a prototype or, are you ready to produce high quantities of your product?

In this article we cover the different types of printing as well as the best option for your specific needs.

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Topics: package design, packaging, package printing

Creative Customer Engagement Strategies

Posted by Nick Rojas

It's no secret that increasing customer engagement is a goal for every business. As a matter of fact, increasing customer engagement is at the top of over 2/3rd's of all business owners priority list. According to the market research company Forrester, 72% of businesses say that improving the customer experience is their top priority. Based on this statistic, it is clear that nearly every business owner knows how important customer engagement is for their success.

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Topics: Branding, Ecommerce, brand loyalty, package design

The Role of Packaging Design in an E-Commerce World

Posted by Don Keller

In the world of digital marketing and online purchases, the importance of packaging design and aesthetics is sometimes overlooked.

The quality of the product you are selling is always important, although how it is packaged continues to play a huge role in attracting and retaining business.

While the retail experience has drastically changed in the e-commerce landscape, it is still vital to consider the overall design of your packaging design, headed for both online and brick-and-mortar distributors.

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Topics: Ecommerce, package design

Step-by-Step Package Dieline Tutorial [with videos and downloads]

Posted by Don Keller

This guide and accompanying videos and graphics will teach you almost everything you need to know about creating dielines for packaging.

Either folding cartons and corrugate boxes.

We even created sample dielines for you to download, so you can open and view first hand how it should be built.

Sound good? Let’s get started….

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Topics: package design, dieline

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