Did you know that you only have approximately 10 seconds to get a customer's attention? While quality web design has a lot to do with this, many underscore content's role in customer attention, retention, and continual organic traffic and turnaround for your business. Often, content is underscored in the grand scheme of web marketing strategies.
Read MoreTopics: Online Marketing, Inbound Marketing
Your published content whether it is your blog, website or your email correspondence creates an impression on your readers. Have you seen comments on posts criticizing spelling or grammatical errors? So many feel that we can write as we would talk or take notes. That may be acceptable with a close friend or someone you work with in a casual setting, but for people who are not in your profession it leaves them out of the conversation or worse. They are unimpressed with your knowledge and professionalism so they move on to a competitor who they feel has better writing skills.
Read MoreTopics: Online Marketing, Website Design, Inbound Marketing, Direct Mail
Nearly every business includes social media in their marketing mix. Larger companies have the man power or budgets to allocate to their SMC. As a business owner your goal is to find where your prospects are online so you can be in front of them. A social media consultant can assist with targeting your efforts to get the most from your SMC investment. Every ones customers are active on some social platform even if their age demographic is 55-64. That age group is the fastest growing segment on Twitter.
Read MoreTopics: Online Marketing, Social Media, Inbound Marketing, SEO
Are you using social media to promote your business successfully? Or are you still watching unsure of the advantage your company will gain? I only advise social media when a company has their other advertising plans working well. That includes that their website is built well and has optimized SEO and PPC marketing efforts.
I am going to make a statement you rarely, if ever, will hear. Social media may not be right for you, for your business, because you can get greater ROI elsewhere and/or you aren’t prepared to execute it regularly.
Social media success depends on regularly posting to the networks that your customers are on and developing a loyal following. In all honesty, it is not quick or easy though in theory it is simple. Determine which social media has the biggest audience of your customers and engage them there. Sounds easy but it can use a lot of time with difficulty in measuring results. Measuring results is more than how many people saw your post.
Coca Cola was one of the first brands to embrace and use Facebook and other social platforms to market their brands. 2 years ago they evaluated their efforts and Ad Age published that Coca Cola found the social media attributed to “0” sales. That’s correct. Their big efforts on Facebook did not achieve any sales of their product. They were ok with that because their efforts on Facebook and other social media sites is to increase brand visibility and engagement.
Please continue reading because you have to define the results you want from social media before interviewing consultants. If they tell you they can show results quickly it may not be the results you expect.
Read MoreTopics: Online Marketing, Social Media, Inbound Marketing
It's not a choice or something to be left on the future to do list. Your website has to function on a mobile devise. Not only will your visibility and sales be affected but you can expect Google to impart penalties. The growth of mobile activity has trended up steadily and over the last year we have seen certain industries cross the line where mobile visits exceed traditional computer traffic numbers.
Read MoreTopics: Online Marketing, Mobile Marketing
According to Google, 88% of people looking for health information start the same place they do when looking for cat videos or muffin recipes: search engines. That means marketing healthcare services depends on understanding which forms of search engine marketing will be most effective when it comes to this specific field. If you’re running a health services organization, it’s best to look at some top healthcare advertising agencies and evaluate their online efforts before making a decision. In order to do that, however, you’ll need to have a basic understanding of what you’re looking for in terms of online health services marketing.
Read MoreTopics: Online Marketing, Direct Mail, SEO, Content Creation, Healthcare Marketing
It has become a widely used platform for ecommerce and general business sites. Almost 1 in 4 dominant worldwide websites are on a WordPress platform. It’s simplicity and easy to use dashboard allows businesses to do some of their own updates and content generation themselves. Don’t assume that SEO is built into the system. It does not automatically perform SEO work or tell you when the site is optimized. Google updates have eliminated the ability to use black-hat practices so there are no loopholes in WordPress for optimizing for organic search results.. There are some plugins that are easy to install that can help.
Read MoreTopics: Online Marketing, Website Design, Mobile Marketing, SEO