--- title: Marketing Insights Blog - Informative posts to help grow your business! | Online Marketing (3) description: Online Marketing | We've gathered some of the best marketing and design news to keep you informed, inspire you and make you think about what is possible. (3) --- ###### Marketing Insights Search this site on Google Search [![Catalpha Advertising & Design Logo](https://blog.catalpha.com/hs-fs/file-593783445-jpg/images/header-logo-boxed-drop.jpg "Catalpha Advertising & Design")](https://catalpha.com/) # [Customer Engagement Online Strategies](https://blog.catalpha.com/customer-engagement-online-strategies) Posted by [Nick Rojas](https://blog.catalpha.com/author/nick-rojas) - [Tweet](https://twitter.com/share) [![social-media-icons-on-phone-screen](https://blog.catalpha.com/hubfs/social-media-icons-on-phone-screen.jpg) ](https://blog.catalpha.com/customer-engagement-online-strategies) The world is always-on, with little to no rest for companies these days. As a result, customers expect brands to meet their needs in real time. This means that the wall between customer and brand is getting smaller. Brands are expected to engage with their customers to build a relationship. Customers want answers to their questions, their feelings heard, and problems fixed. It is up to the brand to connect with customers and there are several ways to accomplish this. [Read More](https://blog.catalpha.com/customer-engagement-online-strategies) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/customer-engagement-online-strategies#comments-listing) Topics: [Online Marketing](https://blog.catalpha.com/topic/online-marketing), [Social Media](https://blog.catalpha.com/topic/social-media), [Email Marketing](https://blog.catalpha.com/topic/email-marketing) # [Ways Digital Marketing Is Fueling the Automotive Industry & Others](https://blog.catalpha.com/ways-digital-marketing-is-fueling-the-automotive-industry-others) Posted by [Nick Rojas](https://blog.catalpha.com/author/nick-rojas) - [Tweet](https://twitter.com/share) [![digital-marketing-connected-industries-1](https://blog.catalpha.com/hubfs/digital-marketing-connected-industries-1.jpg) ](https://blog.catalpha.com/ways-digital-marketing-is-fueling-the-automotive-industry-others) Digital marketing is infiltrating every industry and the automotive industry is no exception. The way consumers shop for cars has changed, as the bulk of the shopping process now takes place outside of the dealership. Established car dealers have been joined by services like CarFax, Cars.com, and Car Gurus that act as one-stop shops for the car-buying experience. Research has shown that customers have progressed 60% through the purchasing process before the retailer or brand has an opportunity to interface with them. [Read More](https://blog.catalpha.com/ways-digital-marketing-is-fueling-the-automotive-industry-others) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/ways-digital-marketing-is-fueling-the-automotive-industry-others#comments-listing) Topics: [Online Marketing](https://blog.catalpha.com/topic/online-marketing), [Social Media](https://blog.catalpha.com/topic/social-media) # [The Impact Of Web Design On SEO](https://blog.catalpha.com/the-impact-of-web-design-on-seo) Posted by [Nick Rojas](https://blog.catalpha.com/author/nick-rojas) - [Tweet](https://twitter.com/share) [![guy-on-computer](https://blog.catalpha.com/hubfs/guy-on-cmputer.jpg) ](https://blog.catalpha.com/the-impact-of-web-design-on-seo) Search engine optimization, or SEO, is the process of increasing the quantity and quality of traffic to your website through [organic search engine results](https://moz.com/learn/seo/what-is-seo). Having good SEO is important for a business because it allows people who are searching online for a product or service to find your business's website over a competitors. The more easily a person can find your business online, the more likely they are to do business with you. There are a lot of different things that impact a business's SEO, but one of the most important things is web design. [Read More](https://blog.catalpha.com/the-impact-of-web-design-on-seo) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/the-impact-of-web-design-on-seo#comments-listing) Topics: [Online Marketing](https://blog.catalpha.com/topic/online-marketing), [Website Design](https://blog.catalpha.com/topic/website-design), [Mobile Marketing](https://blog.catalpha.com/topic/mobile-marketing), [SEO](https://blog.catalpha.com/topic/seo) # [4 Ways To Use Instagram to Improve SEO and Branding](https://blog.catalpha.com/4-ways-to-use-instagram-to-improve-seo-and-branding) Posted by [Adela Belin](https://blog.catalpha.com/author/adela-belin) - [Tweet](https://twitter.com/share) [![instagram-photo](https://blog.catalpha.com/hubfs/instagram-photo.jpg) ](https://blog.catalpha.com/4-ways-to-use-instagram-to-improve-seo-and-branding) Who would have known that an app that started as a mere photo-sharing platform would today rise to become one of the most popular apps? With [users spending 53 minutes on Instagram daily](https://www.vox.com/2018/6/25/17501224/instagram-facebook-snapchat-time-spent-growth-data), it is safe to say that if you aren’t using this social media platform to boost your business, you are missing out on a huge opportunity. [Read More](https://blog.catalpha.com/4-ways-to-use-instagram-to-improve-seo-and-branding) 1 Comment [Click here to read/write comments](https://blog.catalpha.com/4-ways-to-use-instagram-to-improve-seo-and-branding#comments-listing) Topics: [Online Marketing](https://blog.catalpha.com/topic/online-marketing), [Social Media](https://blog.catalpha.com/topic/social-media), [Inbound Marketing](https://blog.catalpha.com/topic/inbound-marketing), [SEO](https://blog.catalpha.com/topic/seo), [Content Creation](https://blog.catalpha.com/topic/content-creation), [Brand Loyalty](https://blog.catalpha.com/topic/brand-loyalty) # [Top 3 Things Clients Want on Your Website](https://blog.catalpha.com/top-3-things-your-website-needs) Posted by [Nick Rojas](https://blog.catalpha.com/author/nick-rojas) - [Tweet](https://twitter.com/share) [![website planning-1](https://blog.catalpha.com/hubfs/website%20planning-1.jpg) ](https://blog.catalpha.com/top-3-things-your-website-needs) Now more than ever, your website is one of the most important pieces of your brand’s visibility. In previous years, it wasn’t too rare to find that a business’ website was nothing more than a kind of online business card, not something used as a vehicle and central point for growing sales and exposure. Now, whether it serves to sell products online, showcase your company’s track record, or keep customers and clients up to date on your business, having the right elements on your site is crucial.   [Read More](https://blog.catalpha.com/top-3-things-your-website-needs) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/top-3-things-your-website-needs#comments-listing) Topics: [Online Marketing](https://blog.catalpha.com/topic/online-marketing), [Ecommerce](https://blog.catalpha.com/topic/ecommerce), [Website Design](https://blog.catalpha.com/topic/website-design), [Mobile Marketing](https://blog.catalpha.com/topic/mobile-marketing) # [5 Marketing Ideas To Improve Your Skilled Nursing Home Marketing](https://blog.catalpha.com/5-marketing-ideas-to-improve-your-skilled-nursing-home-marketing) Posted by [Don Keller](https://blog.catalpha.com/author/don-keller) - [Tweet](https://twitter.com/share) [![Nurse consulting with senior residents in a nursing home](https://blog.catalpha.com/hubfs/senior-couple-with-nurse-in-nursing-home.jpg) ](https://blog.catalpha.com/5-marketing-ideas-to-improve-your-skilled-nursing-home-marketing) Mom fell. Which put her in the hospital. Now the doctor says she is doing better but shouldn’t be at home by herself. Dad can’t care for her, he’s having some problems of his own and just doesn’t have the physical strength to help her.  The adult children meet to discuss. They can’t stay home with Mom, they have jobs and their own responsibilities. They start their search for help. First by picking up their smart phone, they get online and search for nursing homes near them... [Read More](https://blog.catalpha.com/5-marketing-ideas-to-improve-your-skilled-nursing-home-marketing) 1 Comment [Click here to read/write comments](https://blog.catalpha.com/5-marketing-ideas-to-improve-your-skilled-nursing-home-marketing#comments-listing) Topics: [Online Marketing](https://blog.catalpha.com/topic/online-marketing), [Marketing](https://blog.catalpha.com/topic/marketing), [Healthcare Marketing](https://blog.catalpha.com/topic/healthcare-marketing) # [Avoid These Common Google AdWords Mistakes](https://blog.catalpha.com/avoid-these-common-google-adwords-mistakes) Posted by [Karen Kerski](https://blog.catalpha.com/author/karen-kerski) - [Tweet](https://twitter.com/share) [![woman-at-computer-thinking-web](https://blog.catalpha.com/hubfs/woman-at-computer-thinking-web.jpg) ](https://blog.catalpha.com/avoid-these-common-google-adwords-mistakes) It is one of the most powerful tools for advertising small business and won’t take a big investment to get more traffic to your website. Google AdWords gets you first page position immediately. You can target your advertising dollars towards prime customers. A small investment gets you in front of “your target” that you have qualified as ready to purchase. PPC can provide a steady stream of visitors to your site, prospects who are searching for your product or service. Google doesn’t require a minimum spend like newspapers, TV or radio. It all makes sense to market with Google pay-per-click, but beware that you don’t make these mistakes that waste those precious marketing dollars. If you plan to create your Adword campaign yourself you need to ask "How to manage Google Adwords?" [Read More](https://blog.catalpha.com/avoid-these-common-google-adwords-mistakes) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/avoid-these-common-google-adwords-mistakes#comments-listing) Topics: [Online Marketing](https://blog.catalpha.com/topic/online-marketing), [Business Management](https://blog.catalpha.com/topic/business-management), [Inbound Marketing](https://blog.catalpha.com/topic/inbound-marketing) [«Back](https://blog.catalpha.com/topic/online-marketing/page/2) [View All Posts](https://blog.catalpha.com/all) [Next»](https://blog.catalpha.com/topic/online-marketing/page/4) ### Comments ## Call Today 888-337-0066 or fill out this form for a risk-free consultation on your packaging, branding or marketing project. ### Connect with Catalpha [**Catalpha Advertising & Design, Inc.**](https://catalpha.com/) 9727 Greenside Drive Suite 203. Cockeysville, Maryland 21030 888-337-0066 • (410) 337-0066 ![Google Tracking](https://www.googleadservices.com/pagead/conversion/1036905657/?label=P5u1CJP26wEQudm37gM&guid=ON&script=0)