Before you think about manufacturing and retail package design, qualifying that there is interest in buying your product should first be tackled. Recently I attended a Meet Up event at DAP Headquarters. It was a fantastic presentation about product development. The title of the meeting was "Concept to Product". That title intrigued me to encourage 2 other associates to attend with me. For more than 20 years, I have worked with clients who develop and launch new products. I hoped for some unique insight from the client side that would be beneficial to my Entrepreneurial clients. I was not disappointed.
Topics:
Online Marketing,
Marketing,
Packaging Design,
Design,
Business Management
It happens to everyone. The website that was built 2 years ago isn't bringing in enough business. Your page rankings have deteriorated and you're not on the first page for any of the search terms your customers use to find you.
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Topics:
Online Marketing,
Advertising,
Marketing,
Design,
Business Management
The most important part of your lead generation strategy is no doubt the landing page and the call to action (CTA). Without these two, it will be impossible to turn visito
rs on your website into leads and eventually convert them into customers.
Topics:
Online Marketing,
Design
Four simple tips to turn the ship around
It's the million-dollar question that everyone should be asking: Is my website design holding my business back?
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Topics:
Online Marketing,
Design
After enjoying years of reading newspapers online at no charge, theres a trend now for papers to recoup some of their lost revenues from advertising and circulation by charging subscription fees in order to get full view of the content, rather than just story summaries.
Topics:
Online Marketing,
Advertising,
Design,
Business Management
Many companies overlook the importance of the About page on their website. When analytics may indicate that it's one of the most highly visited pages, it's critical that this page works to your advantage and you're not losing sales opportunities. Here are some guidelines to follow:
Topics:
Marketing,
Design
If you are a new or experienced PPC advertiser, the key to getting a better response from your campaign is to get qualified clicks to your landing page through the use of negative keywords. A negative keyword works just like a regular keyword you used to set up your account, EXCEPT these keywords will filter out those searchers that don't measure up to
Topics:
Online Marketing,
Design
