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Marketing Insights

The Basics of SEO

Posted by Don Keller

Here is an article written by Aaron Wall, a well-know Search Engine Optimization professional and author of www.seobook.com. This article is the first succinct bit of info I found that wraps up how you should approach your SEO projects and why you're doing it that way. It's a short read and one that I'll pass on to my clients. Read and enjoy....

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Topics: Online Marketing, Marketing, Design

AirFilters, Inc. New Website Design

Posted by Don Keller

airfilters web site designHere's a website we recently redesigned for a Baltimore business that makes and sells custom made air filters. This site was badly in need of an upgrade. Take a look and enjoy.

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Topics: Design

The Importance of Design To Your Ad's Success Rate

Posted by Don Keller

It's always nice to see an article on the importance that design plays in an ad's attention getting factor, it's readability and it's overall success.  So even though I didn't write this, I'm passing it along.  This describes how we look at all projects whether they are an ad, a mailer, an email or a package.

Design Success
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Topics: Online Marketing, Advertising, Marketing, Packaging Design, Design

New Package Design Packs Value into a Weight Loss Plan

Posted by Don Keller

L.A. Weight LossThis packaging design project found us making a better presentation out of multiple items that made up a weight loss product.  The objective was to give value to this high priced plan. Not just have a box of 'stuff' arrive on your doorstep after sign up.  But to get an organized package of items that get you started on your way to slimming. Product packing placement and shipping survivability were also factors to consider.

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Topics: Branding, Packaging Design, Design

What Does "Using Social Media" Mean?

Posted by Don Keller

Three Critical Things We've Learned During This Economic Crisis

We've all been through a lot since the beginning of the year. Nothing but bad news. Some companies have had to go through the exercises of refinancing, re-grouping, re-thinking and even re-innovating. For many, it was the first real "recession and depression" experience they've lived through.

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Topics: Social Media, Marketing, Design

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