--- title: Marketing Insights Blog - Informative posts to help grow your business! | Design (5) description: Design | We've gathered some of the best marketing and design news to keep you informed, inspire you and make you think about what is possible. (5) --- ###### Marketing Insights Search this site on Google Search [![Catalpha Advertising & Design Logo](https://blog.catalpha.com/hs-fs/file-593783445-jpg/images/header-logo-boxed-drop.jpg "Catalpha Advertising & Design")](https://catalpha.com/) # [The Basics of SEO](https://blog.catalpha.com/bid/263467/the-basics-of-seo) Posted by [Don Keller](https://blog.catalpha.com/author/don-keller) - [Tweet](https://twitter.com/share) [![](https://blog.catalpha.com/hs-fs/file-29746985-jpg/images/marketing-prescription.jpg) ](https://blog.catalpha.com/bid/263467/the-basics-of-seo) Here is an article written by Aaron Wall, a well-know Search Engine Optimization professional and author of [www.seobook.com. ](http://www.seobook.com/)This article is the first succinct bit of info I found that wraps up how you should approach your SEO projects and why you're doing it that way. It's a short read and one that I'll pass on to my clients. Read and enjoy.... [Read More](https://blog.catalpha.com/bid/263467/the-basics-of-seo) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/bid/263467/the-basics-of-seo#comments-listing) Topics: [Online Marketing](https://blog.catalpha.com/topic/online-marketing), [Marketing](https://blog.catalpha.com/topic/marketing), [Design](https://blog.catalpha.com/topic/design) # [AirFilters, Inc. New Website Design](https://blog.catalpha.com/bid/263468/airfilters-inc-new-website-design) Posted by [Don Keller](https://blog.catalpha.com/author/don-keller) - [Tweet](https://twitter.com/share) ![airfilters web site design](https://blog.catalpha.com/hs-fs/file-29747323-jpg/images/airfilters-web-site-design.jpg?width=240&height=191&name=airfilters-web-site-design.jpg)Here's a website we recently redesigned for a Baltimore business that makes and sells custom made air filters. This site was badly in need of an upgrade. [Take a look and enjoy.](http://www.afinc.com/) [Read More](https://blog.catalpha.com/bid/263468/airfilters-inc-new-website-design) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/bid/263468/airfilters-inc-new-website-design#comments-listing) Topics: [Design](https://blog.catalpha.com/topic/design) # [The Importance of Design To Your Ad's Success Rate](https://blog.catalpha.com/bid/257288/The-Importance-of-Design-To-Your-Ad-s-Success-Rate) Posted by [Don Keller](https://blog.catalpha.com/author/don-keller) - [Tweet](https://twitter.com/share) It's always nice to see an article on the importance that design plays in an ad's attention getting factor, it's readability and it's overall success.  So even though I didn't write this, I'm passing it along.  This describes how we look at all projects whether they are an **ad**, a **mailer**, an **email** or a **package**. ![Design Success](https://blog.catalpha.com/hs-fs/file-29719761-jpg/images/design-b2b-magazine-ads-300x144.jpg) [Read More](https://blog.catalpha.com/bid/257288/The-Importance-of-Design-To-Your-Ad-s-Success-Rate) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/bid/257288/The-Importance-of-Design-To-Your-Ad-s-Success-Rate#comments-listing) Topics: [Online Marketing](https://blog.catalpha.com/topic/online-marketing), [Advertising](https://blog.catalpha.com/topic/advertising), [Marketing](https://blog.catalpha.com/topic/marketing), [Packaging Design](https://blog.catalpha.com/topic/packaging-design), [Design](https://blog.catalpha.com/topic/design) # [New Package Design Packs Value into a Weight Loss Plan](https://blog.catalpha.com/bid/259490/New-Package-Design-Packs-Value-into-a-Weight-Loss-Plan) Posted by [Don Keller](https://blog.catalpha.com/author/don-keller) - [Tweet](https://twitter.com/share) ![L.A. Weight Loss](https://blog.catalpha.com/hs-fs/file-29722480-jpg/images/product-box-open2.jpg?width=240&height=312&name=product-box-open2.jpg)This packaging design project found us making a better presentation out of multiple items that made up a weight loss product.  The objective was to give value to this high priced plan. Not just have a box of 'stuff' arrive on your doorstep after sign up.  But to get an organized package of items that get you started on your way to slimming. Product packing placement and shipping survivability were also factors to consider. [Read More](https://blog.catalpha.com/bid/259490/New-Package-Design-Packs-Value-into-a-Weight-Loss-Plan) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/bid/259490/New-Package-Design-Packs-Value-into-a-Weight-Loss-Plan#comments-listing) Topics: [Branding](https://blog.catalpha.com/topic/branding), [Packaging Design](https://blog.catalpha.com/topic/packaging-design), [Design](https://blog.catalpha.com/topic/design) # [What Does "Using Social Media" Mean?](https://blog.catalpha.com/bid/257323/what-does-using-social-media-mean) Posted by [Don Keller](https://blog.catalpha.com/author/don-keller) - [Tweet](https://twitter.com/share) ## Three Critical Things We've Learned During This Economic Crisis We've all been through a lot since the beginning of the year. Nothing but bad news. Some companies have had to go through the exercises of refinancing, re-grouping, re-thinking and even re-innovating. For many, it was the first real "recession and depression" experience they've lived through. [Read More](https://blog.catalpha.com/bid/257323/what-does-using-social-media-mean) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/bid/257323/what-does-using-social-media-mean#comments-listing) Topics: [Social Media](https://blog.catalpha.com/topic/social-media), [Marketing](https://blog.catalpha.com/topic/marketing), [Design](https://blog.catalpha.com/topic/design) [«Back](https://blog.catalpha.com/topic/design/page/4) [View All Posts](https://blog.catalpha.com/all) ### Comments ## Call Today 888-337-0066 or fill out this form for a risk-free consultation on your packaging, branding or marketing project. ### Connect with Catalpha [**Catalpha Advertising & Design, Inc.**](https://catalpha.com/) 9727 Greenside Drive Suite 203. Cockeysville, Maryland 21030 888-337-0066 • (410) 337-0066 ![Google Tracking](https://www.googleadservices.com/pagead/conversion/1036905657/?label=P5u1CJP26wEQudm37gM&guid=ON&script=0)