After a decade of mis-direction, Blockbuster Inc. just recently filed for bankruptcy. Once a key player in the movie rental industry, Blockbuster's downfall sprung from the same 'ailment' that affected the Yellow Pages, Barnes & Noble, newspapers and other retail and service industries. They simply lacked a clear vision of the future and were late getting in the game.
Read MoreTopics: Online Marketing, Marketing
While companies implement campaigns using every kind of media on earth to bolster their revenues, the best way to increase sales and profitability is by, first and foremost, fielding a championship team of employees.
Topics: Marketing
The newly introduced Google TV will change the way you watch TV and change the way companies like yours advertise. In case you missed it, Google TV will allow you to integrate the Internet with the high-quality viewing experience of TV.
Topics: Advertising, Marketing
While the world is in a Facebook frenzy, Twitter is quickly becoming a player in generating sales leads for companies. It takes some patience to dig through the thousands of innocuous posts, but the "gold" is there. There are many tools available that search through tweets and allow you to drill down to a specific topic or even a specific geographic location.
Topics: Social Media, Mobile Marketing
Its quite an accomplishment if youve been fortunate enough to have your Web site land a spot on the first page of Googles search results. Youve likely beat out thousands of other sites, all competing for that coveted top 10.
Read MoreTopics: Online Marketing, Social Media, Branding
Although the thousands of articles about social media often overshadow it, e-mail remains highly effective as a results-oriented platform that can increase sales and drive traffic to your Web site or Facebook page.
Topics: Online Marketing, Social Media, Marketing, Business Management
We've all been through a lot since the beginning of the year. Nothing but bad news. Some companies have had to go through the exercises of refinancing, re-grouping, re-thinking and even re-innovating. For many, it was the first real "recession and depression" experience they've lived through.
Topics: Social Media, Marketing, Design