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Marketing Insights

Catalpha gets product placement of Package Design!!

Posted by Don Keller

If you watch 'Rules of Engagement" on CBS, then you might have seen our package design.  This past Thursday's show featured a scene of David Spade entering the apartment of one of his many girl friends and there it was!  A Cosmic Cat - cat carrier on the shelf!!  Yes - we did it!  And here it is for you to see.

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Topics: Packaging Design

The Basics of SEO

Posted by Don Keller

Here is an article written by Aaron Wall, a well-know Search Engine Optimization professional and author of www.seobook.com. This article is the first succinct bit of info I found that wraps up how you should approach your SEO projects and why you're doing it that way. It's a short read and one that I'll pass on to my clients. Read and enjoy....

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Topics: Online Marketing, Marketing, Design

AirFilters, Inc. New Website Design

Posted by Don Keller

airfilters web site designHere's a website we recently redesigned for a Baltimore business that makes and sells custom made air filters. This site was badly in need of an upgrade. Take a look and enjoy.

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Topics: Design

The Importance of Design To Your Ad's Success Rate

Posted by Don Keller

It's always nice to see an article on the importance that design plays in an ad's attention getting factor, it's readability and it's overall success.  So even though I didn't write this, I'm passing it along.  This describes how we look at all projects whether they are an ad, a mailer, an email or a package.

Design Success
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Topics: Online Marketing, Advertising, Marketing, Packaging Design, Design

How to get UPC Barcodes

Posted by Don Keller

We are asked frequently, "How do I get a UPC Barcode?."  The answer to that is something my parents always said - ..."It depends."  Well, in your case it depends on where you are going to sell your product and how many products do you plan on having.  Here's an article from the Wall Street Journal that explains it pretty well:

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Topics: Packaging Design

To Groupon OR Not to Groupon?

Posted by Don Keller

Caution: Is Groupon Right For Your Business?

Along with Groupon, the hugely successful social coupon buying site, many similar companies are sprouting up and offering the same concept with local offices in your marketplace, such as Living Social and Social Buy. Even Google introduced its own program called Google Offers.

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Topics: Online Marketing, Marketing

Eyecatching Packaging Material

Posted by Don Keller

pet food packagingI saw this today! It cut through the clutter of pet food and caught my eye.  Isn't that what packaging should do? For anyone that's opened as many cat food cans as I have ... this is different. These bright green and blue cans are great.  It looks like anodized tin. Anyone know for sure?

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Topics: Packaging Design

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