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Marketing Insights

AirFilters, Inc. New Website Design

Posted by Don Keller

airfilters web site designHere's a website we recently redesigned for a Baltimore business that makes and sells custom made air filters. This site was badly in need of an upgrade. Take a look and enjoy.

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Topics: Design

The Importance of Design To Your Ad's Success Rate

Posted by Don Keller

It's always nice to see an article on the importance that design plays in an ad's attention getting factor, it's readability and it's overall success.  So even though I didn't write this, I'm passing it along.  This describes how we look at all projects whether they are an ad, a mailer, an email or a package.

Design Success
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Topics: Online Marketing, Advertising, Marketing, Packaging Design, Design

How to get UPC Barcodes

Posted by Don Keller

We are asked frequently, "How do I get a UPC Barcode?."  The answer to that is something my parents always said - ..."It depends."  Well, in your case it depends on where you are going to sell your product and how many products do you plan on having.  Here's an article from the Wall Street Journal that explains it pretty well:

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Topics: Packaging Design

To Groupon OR Not to Groupon?

Posted by Don Keller

Caution: Is Groupon Right For Your Business?

Along with Groupon, the hugely successful social coupon buying site, many similar companies are sprouting up and offering the same concept with local offices in your marketplace, such as Living Social and Social Buy. Even Google introduced its own program called Google Offers.

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Topics: Online Marketing, Marketing

Eyecatching Packaging Material

Posted by Don Keller

pet food packagingI saw this today! It cut through the clutter of pet food and caught my eye.  Isn't that what packaging should do? For anyone that's opened as many cat food cans as I have ... this is different. These bright green and blue cans are great.  It looks like anodized tin. Anyone know for sure?

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Topics: Packaging Design

New Package Design Packs Value into a Weight Loss Plan

Posted by Don Keller

L.A. Weight LossThis packaging design project found us making a better presentation out of multiple items that made up a weight loss product.  The objective was to give value to this high priced plan. Not just have a box of 'stuff' arrive on your doorstep after sign up.  But to get an organized package of items that get you started on your way to slimming. Product packing placement and shipping survivability were also factors to consider.

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Topics: Branding, Packaging Design, Design

How To Prevent A Blockbuster Moment: Essential Survival Lessons For Your Business

Posted by Don Keller

The Blockbuster Moment: Critical Lessons For All Businesses Of All Sizes

After a decade of mis-direction, Blockbuster Inc. just recently filed for bankruptcy. Once a key player in the movie rental industry, Blockbuster's downfall sprung from the same 'ailment' that affected the Yellow Pages, Barnes & Noble, newspapers and other retail and service industries. They simply lacked a clear vision of the future and were late getting in the game.

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Topics: Online Marketing, Marketing

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