Here is an article written by Aaron Wall, a well-know Search Engine Optimization professional and author of www.seobook.com. This article is the first succinct bit of info I found that wraps up how you should approach your SEO projects and why you're doing it that way. It's a short read and one that I'll pass on to my clients. Read and enjoy....

Here's a website we recently redesigned for a Baltimore business that makes and sells custom made air filters. This site was badly in need of an upgrade. 
I saw this today! It cut through the clutter of pet food and caught my eye. Isn't that what packaging should do? For anyone that's opened as many cat food cans as I have ... this is different. These bright green and blue cans are great. It looks like anodized tin. Anyone know for sure?
This packaging design project found us making a better presentation out of multiple items that made up a weight loss product. The objective was to give value to this high priced plan. Not just have a box of 'stuff' arrive on your doorstep after sign up. But to get an organized package of items that get you started on your way to slimming. Product packing placement and shipping survivability were also factors to consider.