The baseball movie Moneyball, based on Michael Lewis’s book Moneyball: The Art of Winning an Unfair Game, details the issues facing the Oakland A's - a major league baseball team that has a low budget and at the same time needs to field a championship level team in order to remain competitive and profitable.

It's a situation that many businesses in every single category face today: how do you compete against those companies that have larger budgets allocated for advertising and for recruiting the best talent?

There's a lot of bad information about best SEO practices out there. To help you sort through it here's some information straight from Google. 

If you are a new or experienced PPC advertiser, the key to getting a better response from your campaign is to get qualified clicks to your landing page through the use of negative keywords. A negative keyword works just like a regular keyword you used to set up your account, EXCEPT these keywords will filter out those searchers that don't measure up to

Here are two great package designs inspired by animals.  First is a soy milk package that looks like the original package milk comes in .... an UDDER !  This package even comes in a soft package that can dispense milk from each udder AND it hangs in the store on a hook for maximum udder effect.  Wow!  Do you have any clients that would even think of producing that?  I guess they do in Russia - a design company - www.kian.ru designed this one.  Way to go!

Baltimore, Maryland can boast a long-standing expert in custom packaging design in Catalpha. For over twenty five years Catalpha has been providing high quality marketing and design content to their clients.

If you watch 'Rules of Engagement" on CBS, then you might have seen our package design.  This past Thursday's show featured a scene of David Spade entering the apartment of one of his many girl friends and there it was!  A Cosmic Cat - cat carrier on the shelf!!  Yes - we did it!  And here it is for you to see.

Here is an article written by Aaron Wall, a well-know Search Engine Optimization professional and author of www.seobook.com. This article is the first succinct bit of info I found that wraps up how you should approach your SEO projects and why you're doing it that way. It's a short read and one that I'll pass on to my clients. Read and enjoy....