Two entrepreneurs paint their story of producing and taking their first product to market.

This is a conversation with 2 of our clients, both partners for a product they call Press-N-Paint. It’s a children's toy designed to take the mess out of children's painting time. Very easy clean up. It also teaches kids the basics of the color wheel and how to mix paints to get additional colors.  The product was intended to retail for about $40. It would include 4oz of 5 colors of paint. Mixing cups and brushes. 

The owners are Mark Carros and Joe Kirsch from their company - Twilight Pirates.

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Have you thought about why a shopper buys from you or leaves without purchasing?

As shoppers, ourselves, we ask friends about their purchases and satisfaction. We use coupons, look for deals and, for large ticket items, we research ratings. Our shopping habits are not unique. But which are the most influential in delivering sales so we can build our business?

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Branding is by far one of the most important aspects of your business. Branding tells your customers who you are and what they should expect from you. Branding has been utilized for over 100 years, and in fact 30% of the 100 most valuable brands were established before 1900. Coca Cola is an example of one of these brands with its recognizable logo and popular imagery. There are many different aspects to branding, and learning how to brand your business is a good start to success. Good branding and a strong corporate identity can lead to a 5% to 7% increase in stock value. A design company is your best bet to help solidify a brand. Learn what designers will do to show you how to brand your business.

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If not it's time to do something about it. E-sales continue to have double-digit growth. The convenience of shopping anywhere, finding great prices and #smartphone adaption all contribute to this growth. Whether you sell products, services or or a restaurant; you too can leverage more sales from your website.

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There are a slew of story titles claiming email is dead. Some claim that social media, spam and instant messaging have killed email. Some of this is attributable to the rising number of smart phone users that have driven up the use of texting.

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Netflix is eating into HBO's subscribers with its streaming movies, TV shows and specials, and soon Amazon will be challenging Netflix … and it all started with the demise of Blockbuster.

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I was pleasantly surprised one morning when I opened my egg carton. There, facing me was an unexpected greeting. It warmed my heart. The unexpected morning greeting encouraged me to have a great day in just 3 words. 

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