This is an interview with our client - MakeUp Miser®. MakeUp Miser is a cosmetic saving spatula device that saves a makeup user money by getting all the expensive makeup out of the bottle. You can view the MakeUp Miser website here: www.makeupmiser.com Michelle Phillips is the inventor. This is her story....
Speakers: Don Keller/Catalpha Packaging and Michelle Phillips -Inventor of MakeUp Miser
Have you heard copy is king? It is a longstanding concept taught for generations. I heard it at college and my first ad agency job. I have seen many ad agencies perpetuate the concept when the management team comes from sales and copy departments.
A headline is a powerful element. It draws reader in, but not if it is only 12 pt and a light font. Design is the first influencer that determines whether the audience gets captured and drawn into the sales process of the package.
Topics: Branding, Packaging Design
Allinpackaging.co.uk provided us with a recent survey on the nature of consumerism by famous Marketing researchers Forrester Research and McKinsey & Company has revealed some interesting facts about how consumers are slowly shifting from the ‘consumer purchasing funnel’.
A recent survey on the nature of consumerism by famous Marketing researchers Forrester Research and McKinsey & Company has revealed some interesting facts about how consumers are slowly shifting from the ‘consumer purchasing funnel’.
Read MoreTopics: Packaging Design
It’s well known that as little as 2% of a website’s visitors turn into actual buyers. From the remaining 98%, some might leave after spending time consuming content while others might exit from the checkout page – never completing the purchase and never to return. Ouch.
Do you want them back? Well, yeah… of course you do!
Read MoreTopics: Online Marketing
Before I start let's define what location marketing is. Location Marketing provide customers ad messages on their mobile devise based on where their current location. There are2 models for location marketing. The push model is where you have opted into a location marketing services. Let's say you are driving through Washington D.C. at noon, those who opted into the service you will be sent ads from area businesses close to your location. Restaurants in the area will promote their daily special.
Read MoreTopics: Online Marketing, Mobile Marketing
This is a conversation with 2 of our clients, both partners for a product they call Press-N-Paint. It’s a children's toy designed to take the mess out of children's painting time. Very easy clean up. It also teaches kids the basics of the color wheel and how to mix paints to get additional colors. The product was intended to retail for about $40. It would include 4oz of 5 colors of paint. Mixing cups and brushes.
The owners are Mark Carros and Joe Kirsch from their company - Twilight Pirates.
Read MoreTopics: Packaging Design
Have you thought about why a shopper buys from you or leaves without purchasing?
As shoppers, ourselves, we ask friends about their purchases and satisfaction. We use coupons, look for deals and, for large ticket items, we research ratings. Our shopping habits are not unique. But which are the most influential in delivering sales so we can build our business?
Read MoreTopics: Online Marketing, Marketing, Design