If so, it may not be your product -- it may be your website. When it comes to operating some or all of your business on the internet, it's essential to have four things: a well-designed website and/or online store, a mobile-friendly webpage, excellent marketing, and an an awesome brand image. Without these four things, a business in the 21st century is sure to struggle.
Read MoreTopics: Online Marketing
We all have a vision of what we want our audience to experience and feel about our company and product. Positive feedback is always remembered clearly. But, criticism is hard to hear and we want to get past it as quickly as possible. How did you handle your product’s most recent criticism? Did you approach it as a single unique issue?
How you handle customer complaints and compliments is telling about how important audience impression is to your planning. Business coaches agree you need a positive attitude to successfully navigate the challenges of running a business. This includes having a great opinion of your product or service.
Read MoreTopics: Branding, Packaging Design
This is an interview with our client - MakeUp Miser®. MakeUp Miser is a cosmetic saving spatula device that saves a makeup user money by getting all the expensive makeup out of the bottle. You can view the MakeUp Miser website here: www.makeupmiser.com Michelle Phillips is the inventor. This is her story....
Speakers: Don Keller/Catalpha Packaging and Michelle Phillips -Inventor of MakeUp Miser
Have you heard copy is king? It is a longstanding concept taught for generations. I heard it at college and my first ad agency job. I have seen many ad agencies perpetuate the concept when the management team comes from sales and copy departments.
A headline is a powerful element. It draws reader in, but not if it is only 12 pt and a light font. Design is the first influencer that determines whether the audience gets captured and drawn into the sales process of the package.
Topics: Branding, Packaging Design
Allinpackaging.co.uk provided us with a recent survey on the nature of consumerism by famous Marketing researchers Forrester Research and McKinsey & Company has revealed some interesting facts about how consumers are slowly shifting from the ‘consumer purchasing funnel’.
A recent survey on the nature of consumerism by famous Marketing researchers Forrester Research and McKinsey & Company has revealed some interesting facts about how consumers are slowly shifting from the ‘consumer purchasing funnel’.
Read MoreTopics: Packaging Design
It’s well known that as little as 2% of a website’s visitors turn into actual buyers. From the remaining 98%, some might leave after spending time consuming content while others might exit from the checkout page – never completing the purchase and never to return. Ouch.
Do you want them back? Well, yeah… of course you do!
Read MoreTopics: Online Marketing
Before I start let's define what location marketing is. Location Marketing provide customers ad messages on their mobile devise based on where their current location. There are2 models for location marketing. The push model is where you have opted into a location marketing services. Let's say you are driving through Washington D.C. at noon, those who opted into the service you will be sent ads from area businesses close to your location. Restaurants in the area will promote their daily special.
Read MoreTopics: Online Marketing, Mobile Marketing