--- title: Marketing Insights Blog - Informative posts to help grow your business! (45) description: We've gathered some of the best marketing and design news to keep you informed, inspire you and make you think about what is possible. (45) --- ###### Marketing Insights Search this site on Google Search [![Catalpha Advertising & Design Logo](https://blog.catalpha.com/hs-fs/file-593783445-jpg/images/header-logo-boxed-drop.jpg "Catalpha Advertising & Design")](https://catalpha.com/) # [Four Big Boosts an eCommerce Website Developer Can Give Your Business](https://blog.catalpha.com/four-big-boosts-an-ecommerce-website-developer-can-give-your-business) Posted by [Don Keller](https://blog.catalpha.com/author/don-keller) - [Tweet](https://twitter.com/share) ![ecommerce_button_image](https://blog.catalpha.com/hs-fs/hub/244422/file-862863521.jpg?width=360&name=file-862863521.jpg) ## Do you run a business that relies on eCommerce, but it just isn't hitting its sales goals? If so, it may not be your product -- it may be your website. When it comes to operating some or all of your business on the internet, it's essential to have four things: a well-designed website and/or online store, a mobile-friendly webpage, excellent marketing, and an an awesome brand image. Without these four things, a business in the 21st century is sure to struggle. [Read More](https://blog.catalpha.com/four-big-boosts-an-ecommerce-website-developer-can-give-your-business) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/four-big-boosts-an-ecommerce-website-developer-can-give-your-business#comments-listing) Topics: [Online Marketing](https://blog.catalpha.com/topic/online-marketing) # [Brand Vision Boards - How they help you stay focused and on top](https://blog.catalpha.com/brand-vision-boards-how-it-can-help-you-stay-focused-and-on-top) Posted by [Karen Kerski](https://blog.catalpha.com/author/karen-kerski) - [Tweet](https://twitter.com/share) [![](https://blog.catalpha.com/hs-fs/file-492764238-jpg/images/branding-your-business-image.jpg) ](https://blog.catalpha.com/brand-vision-boards-how-it-can-help-you-stay-focused-and-on-top) We all have a vision of what we want our audience to experience and feel about our company and product. Positive feedback is always remembered clearly. But, criticism is hard to hear and we want to get past it as quickly as possible. How did you handle your product’s most recent criticism? Did you approach it as a single unique issue? How you handle customer complaints and compliments is telling about how important audience impression is to your planning. Business coaches agree you need a positive attitude to successfully navigate the challenges of running a business. This includes having a great opinion of your product or service. [Read More](https://blog.catalpha.com/brand-vision-boards-how-it-can-help-you-stay-focused-and-on-top) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/brand-vision-boards-how-it-can-help-you-stay-focused-and-on-top#comments-listing) Topics: [Branding](https://blog.catalpha.com/topic/branding), [Packaging Design](https://blog.catalpha.com/topic/packaging-design) # [Getting Your Product To Market - One Inventor's Adventure](https://blog.catalpha.com/getting-your-product-to-market-one-inventors-adventure) Posted by [Don Keller](https://blog.catalpha.com/author/don-keller) - [Tweet](https://twitter.com/share) [![](https://blog.catalpha.com/hs-fs/file-803930611-jpg/images/MakeUpMiser_package_design.jpg) ](https://blog.catalpha.com/getting-your-product-to-market-one-inventors-adventure) This is an interview with our client - MakeUp Miser®.  MakeUp Miser is a cosmetic saving spatula device that saves a makeup user money by getting all the expensive makeup out of the bottle.  You can view the MakeUp Miser website here:  [www.makeupmiser.com](http://www.makeupmiser.com) Michelle Phillips is the inventor.  This is her story.... Speakers:  Don Keller/Catalpha Packaging and Michelle Phillips -Inventor of MakeUp Miser [Read More](https://blog.catalpha.com/getting-your-product-to-market-one-inventors-adventure) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/getting-your-product-to-market-one-inventors-adventure#comments-listing) # [Package Design: Is copy more important than design?](https://blog.catalpha.com/the-heirarchy-of-package-design) Posted by [Karen Kerski](https://blog.catalpha.com/author/karen-kerski) - [Tweet](https://twitter.com/share) [![](https://blog.catalpha.com/hs-fs/file-588520617-jpg/images/product-packaging-design-branding.jpg) ](https://blog.catalpha.com/the-heirarchy-of-package-design) Have you heard copy is king? It is a longstanding concept taught for generations. I heard it at college and my first ad agency job. I have seen many ad agencies perpetuate the concept when the management team comes from sales and copy departments. A headline is a powerful element. It draws reader in, but not if it is only 12 pt and a light font. Design is the first influencer that determines whether the audience gets captured and drawn into the sales process of the package. ### ** [Read More](https://blog.catalpha.com/the-heirarchy-of-package-design) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/the-heirarchy-of-package-design#comments-listing) Topics: [Branding](https://blog.catalpha.com/topic/branding), [Packaging Design](https://blog.catalpha.com/topic/packaging-design) # [Why Retail Packaging is Gaining So Much Importance](https://blog.catalpha.com/the-importance-of-retail-packaging) Posted by [Don Keller](https://blog.catalpha.com/author/don-keller) - [Tweet](https://twitter.com/share) [![](https://blog.catalpha.com/hs-fs/file-734840203-jpg/images/retail_packaging_8007473_s.jpg) ](https://blog.catalpha.com/the-importance-of-retail-packaging) **** **Allinpackaging.co.uk provided us with a recent survey on the nature of consumerism by famous Marketing researchers Forrester Research and McKinsey & Company has revealed some interesting facts about how consumers are slowly shifting from the ‘consumer purchasing funnel’.** A recent survey on the nature of consumerism by famous Marketing researchers Forrester Research and McKinsey & Company has revealed some interesting facts about how consumers are slowly shifting from the ‘consumer purchasing funnel’. [Read More](https://blog.catalpha.com/the-importance-of-retail-packaging) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/the-importance-of-retail-packaging#comments-listing) Topics: [Packaging Design](https://blog.catalpha.com/topic/packaging-design) # [How to Increase Your Bottom Line Using Retargeting](https://blog.catalpha.com/how-to-increase-your-bottom-line-using-retargeting) Posted by [Don Keller](https://blog.catalpha.com/author/don-keller) - [Tweet](https://twitter.com/share) [![](https://blog.catalpha.com/hs-fs/file-683127105-jpg/images/boomerang_image.jpg) ](https://blog.catalpha.com/how-to-increase-your-bottom-line-using-retargeting) It’s well known that as little as 2% of a website’s visitors turn into actual buyers. From the remaining 98%, some might leave after spending time consuming content while others might exit from the checkout page – never completing the purchase and never to return. Ouch.  Do you want them back? Well, yeah… of course you do!   [Read More](https://blog.catalpha.com/how-to-increase-your-bottom-line-using-retargeting) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/how-to-increase-your-bottom-line-using-retargeting#comments-listing) Topics: [Online Marketing](https://blog.catalpha.com/topic/online-marketing) # [Is Location Marketing Right For Your Business?](https://blog.catalpha.com/is-location-marketing-right-for-your-business) Posted by [Karen Kerski](https://blog.catalpha.com/author/karen-kerski) - [Tweet](https://twitter.com/share) [![](https://blog.catalpha.com/hs-fs/file-681902741-jpg/images/location-marketing.jpg) ](https://blog.catalpha.com/is-location-marketing-right-for-your-business) Before I start let's define what location marketing is. Location Marketing provide customers ad messages on their mobile devise based on where their current location. There are2 models for location marketing. The push model is where you have opted into a location marketing services.  Let's say you are driving through Washington D.C. at noon, those who opted into the service you will be sent ads from area businesses close to your location. Restaurants in the area will promote their daily special. [Read More](https://blog.catalpha.com/is-location-marketing-right-for-your-business) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/is-location-marketing-right-for-your-business#comments-listing) Topics: [Online Marketing](https://blog.catalpha.com/topic/online-marketing), [Mobile Marketing](https://blog.catalpha.com/topic/mobile-marketing) [«Back](https://blog.catalpha.com/page/44) [View All Posts](https://blog.catalpha.com/all) [Next»](https://blog.catalpha.com/page/46) ### Comments ## Call Today 888-337-0066 or fill out this form for a risk-free consultation on your packaging, branding or marketing project. ### Connect with Catalpha [**Catalpha Advertising & Design, Inc.**](https://catalpha.com/) 9727 Greenside Drive Suite 203. Cockeysville, Maryland 21030 888-337-0066 • (410) 337-0066 ![Google Tracking](https://www.googleadservices.com/pagead/conversion/1036905657/?label=P5u1CJP26wEQudm37gM&guid=ON&script=0)