Are you looking to increase your online presence (Google rank)? If you are like most small businesses I deal with, you want more customers, more leads. You want more customers calling and ordering. There’s various ways to do that, including PPC, Social Media, Direct Mail, Cold Calling, Networking, SEO, Blogging, and hiring a lead development company. How much is your business success worth?

You know your business inside and out, but are you expert at SEO, social marketing, and today’s advertising techniques? Keeping up with the best marketing methods takes experience and time. So, it is in the best interest of your company to hire an expert marketing firm to provide guidance and execute some or all of your advertising. That is a smart thing to do. If you are considering hiring a consultant for SEO be sure they are not out for a quick buck.

Read More

It is difficult to prove intent to buy each time someone searches. 60% of your customers actively research before they contact business or walk into a store. At the Search Inside Summit in Florida, several big-brand marketers said PLAs were out performing standard text ads.

The increased success of PLAs (product listing ads)reduced ROI for standard text ads they were running. Running both forms of paid advertising on Google did not equate to doubling sales.

Read More

When people search for products, let’s say, coffee makers, or a brand like Keurig, are they ready to buy? Some people are moving through the shopping process funnel and will buy. Some are just looking for information. Choosing the best keywords for your adword campaign is the first task. Read more about keywords in this article: SEO & Keyword Research - Your Quest For Good Keyword

Read More

Smart phones continue to change the way people shop and communicate. They are the epitome of convenience. It's amazing how technology has changed our lives. The changes are happening at breakneck speed and have impacted every person and every industry. It has created new industries, destroyed some and radically changed others. Advertising is still evolving and new specialties are being created because of technology developments.

Figure out what makes sense

I believe mobile strategy has a place in every business. Minimally, every business needs a mobile website. Beware of mobile friendly claims. Some products will recognize the devise accessing the site and size it accordingly. Some products will try but not always work with every devise. We won a new client just for that reason. The company she had been working with didn't explain their product couldn't make her site that they designed fit on the most common smart phones. Her site resizes to fit on an iPhone but not her Droid. It treats the Droid as though it is a laptop or tablet.

Read More

Packaging plays an important role in business success. As I wrote in other blogs, retail package design must attract the target audience. Personal preferences need to be put aside. The goal is to create a branded product package design that communicates what is inside and connects emotionally with the buyer.

Read More

Packaging is more than product protection and security. Producing a package is expensive. It is an investment in the success of the product. User convenience, safety, legal requirements, environmental and usability factors must be considered during the design process. Skipping any of these can cost sales or cause problems later.

Read More

Knowing the costs involved with package structure, package design, package materials and the quantity you need produced are important.

But deciding on product packaging direction involves more than answering those questions.

You may want to have a design professional experienced in retail package design and retail product launch in your corner to help make the best decision for your business success.

Read More