Before you think about manufacturing a product and creating a retail package, qualifying that there is consumer interest in your product should be tackled first.
Read More
Before you think about manufacturing a product and creating a retail package, qualifying that there is consumer interest in your product should be tackled first.
Read MoreTopics: Packaging Design, Product Development
Your product label may be the first impression your brand makes on potential customers and a powerful marketing tool. While labels are primarily used to offer information on the origin, hazards, shelf-life, and use of a particular product, they can also be used for advertising, anti-counterfeiting, brand authentication, traceability, and theft reduction.
Read MoreTopics: Packaging Design
With information technology in the front running as one of Baltimore's top industries, there are a number of firms you could turn to help build your website. In our digital age, having a good website is vital to a strong and successful business; in 2011, Forrester Reports stated that 1 trillion dollars in retail sales were influenced by the web.
Read MoreTopics: Business Management
Any quality branding company will tell you: with nearly one-third (30%) of the world's most valuable brands established before 1900, creating a memorable name and image is an absolute must. What's more, being afraid of change can be a critical mistake. Some of the largest brands changed their names over the years, and doing so has brought them tremendous success.
Read MoreTopics: Branding
Your published content whether it is your blog, website or your email correspondence creates an impression on your readers. Have you seen comments on posts criticizing spelling or grammatical errors? So many feel that we can write as we would talk or take notes. That may be acceptable with a close friend or someone you work with in a casual setting, but for people who are not in your profession it leaves them out of the conversation or worse. They are unimpressed with your knowledge and professionalism so they move on to a competitor who they feel has better writing skills.
Read MoreTopics: Online Marketing, Website Design, Inbound Marketing, Direct Mail
Since the dawn of mainstream internet use, the most important tool for any business has been the company website. Unfortunately, people who are good at business are not always people who are good at web design. Because of this, it is advisable to consult with a local website design company to make sure the website is ready for launch.
Read MoreTopics: Website Design
For many companies, the number one priority is promoting their brand. A company's brand is important to connect with consumers and differentiates their products from competitors' offerings. Unfortunately, many companies are unsure of how they can make their branding work for them, or even how to build a brand. By following these few branding tips, a company can take their brand from boring to brilliant.
Read MoreTopics: Branding