--- title: Marketing Insights Blog - Informative posts to help grow your business! (31) description: We've gathered some of the best marketing and design news to keep you informed, inspire you and make you think about what is possible. (31) --- ###### Marketing Insights Search this site on Google Search [![Catalpha Advertising & Design Logo](https://blog.catalpha.com/hs-fs/file-593783445-jpg/images/header-logo-boxed-drop.jpg "Catalpha Advertising & Design")](https://catalpha.com/) # [From Snickers to Coca-Cola - Why Personalized Product Packaging Design Works](https://blog.catalpha.com/from-snickers-to-coca-cola-why-personalized-product-packaging-design-works) Posted by [Don Keller](https://blog.catalpha.com/author/don-keller) - [Tweet](https://twitter.com/share) [![](https://blog.catalpha.com/hubfs/blog_images/snickers-campaign.jpg) ](https://blog.catalpha.com/from-snickers-to-coca-cola-why-personalized-product-packaging-design-works) ### **Hungry? Have a Snickers. And now, you can even have a Snickers that tells you exactly how hungry you are.**    Earlier this September, makers of the Snickers candy bar announced that they would be personalizing their [packaging design](https://blog.catalpha.com/how-much-does-packaging-design-cost), including what they believe are the 26 symptoms of hunger. Among the symptoms, feisty, loopy, dramatic, and rebellious are included. [Read More](https://blog.catalpha.com/from-snickers-to-coca-cola-why-personalized-product-packaging-design-works) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/from-snickers-to-coca-cola-why-personalized-product-packaging-design-works#comments-listing) Topics: [Packaging Design](https://blog.catalpha.com/topic/packaging-design) # [How Your Custom Packaging Design Gets Printed](https://blog.catalpha.com/how-your-package-design-gets-printed) Posted by [Don Keller](https://blog.catalpha.com/author/don-keller) - [Tweet](https://twitter.com/share) [![Printing press inside of a package printing facility](https://blog.catalpha.com/hubfs/images/packaging-press-color-unit.jpg) ](https://blog.catalpha.com/how-your-package-design-gets-printed) I recently went on a press inspection for a [packaging project](https://catalpha.com/services/packaging-design/) and it got me to thinking that many of our customers probably have no idea how their package is made. To remedy that, I’m writing this post to show you the basics of how your artwork gets onto your box and into your hands. [Read More](https://blog.catalpha.com/how-your-package-design-gets-printed) 2 Comments [Click here to read/write comments](https://blog.catalpha.com/how-your-package-design-gets-printed#comments-listing) Topics: [Packaging Design](https://blog.catalpha.com/topic/packaging-design), [Design](https://blog.catalpha.com/topic/design) # [How Much Does Packaging Design Cost ?](https://blog.catalpha.com/how-much-does-packaging-design-cost) Posted by [Don Keller](https://blog.catalpha.com/author/don-keller) - [Tweet](https://twitter.com/share) [![](https://blog.catalpha.com/hubfs/Stock%20images/Concept%20photo%20of%20a%20cheerful%20afro%20american%20woman%20standing%20under%20rain%20with%20money%20on%20gray%20background.jpeg) ](https://blog.catalpha.com/how-much-does-packaging-design-cost) ## An Explanation of Packaging Types and Pricing Hi. My name is [Don Keller](https://catalpha.com/about/) and, today, I'm going to talk to you about a question that gets asked of us quite often and that is, [How much is my package going to cost?](https://blog.catalpha.com/the-top-4-facts-that-determine-the-cost-of-retail-packaging) Well, that's a pretty big loaded question. So, I'm going to break it down and show you why things cost what they cost, and some of the questions that we're going to ask you when you bring your product to us and say, "Don, I need to have this package, got to get it on the shelf, and I need to have it as economical as possible, and I need it by Tuesday." Okay. So, let's go down the list. [Read More](https://blog.catalpha.com/how-much-does-packaging-design-cost) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/how-much-does-packaging-design-cost#comments-listing) # [Creating Better Web Design With the Customer in Mind: Five Essential Tips](https://blog.catalpha.com/creating-better-web-design-with-the-customer-in-mind-five-essential-tips) Posted by [Don Keller](https://blog.catalpha.com/author/don-keller) - [Tweet](https://twitter.com/share) [![Graphic representation of the aspects of web design and development](https://blog.catalpha.com/hubfs/blog_images/design-redesign-process.jpg) ](https://blog.catalpha.com/creating-better-web-design-with-the-customer-in-mind-five-essential-tips) ### **** ## As any website design agency will tell you, your website should be designed with your customer's user experience in mind. **Here are five ways to achieve this:** ### 1. Sharpen Your Brand's Image What does the customer want and need to know about you? What do they want and need from your website, mobile application and other digital services? [Read More](https://blog.catalpha.com/creating-better-web-design-with-the-customer-in-mind-five-essential-tips) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/creating-better-web-design-with-the-customer-in-mind-five-essential-tips#comments-listing) Topics: [Branding](https://blog.catalpha.com/topic/branding), [Website Design](https://blog.catalpha.com/topic/website-design), [Content Creation](https://blog.catalpha.com/topic/content-creation) # [How to Use Inbound Marketing to Attract More Customers](https://blog.catalpha.com/how-to-use-inbound-marketing-to-attract-more-customers) Posted by [Don Keller](https://blog.catalpha.com/author/don-keller) - [Tweet](https://twitter.com/share) [![](https://blog.catalpha.com/hubfs/blog_images/inbound-marketing-machine.jpg) ](https://blog.catalpha.com/how-to-use-inbound-marketing-to-attract-more-customers) ## What is inbound marketing and how does it differ from outbound marketing? To help you better understand what inbound marketing strategies are and what they do, let us first define their opposite. When you receive a 'cold call' from a telemarketer or get a knock on your door from a knife salesperson, this is outbound marketing. This kind of marketing is not only ineffective, but it is also difficult to track its return on investment or optimize the approach. [Read More](https://blog.catalpha.com/how-to-use-inbound-marketing-to-attract-more-customers) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/how-to-use-inbound-marketing-to-attract-more-customers#comments-listing) Topics: [Inbound Marketing](https://blog.catalpha.com/topic/inbound-marketing) # [What Coca-Cola Can Tell us About Effective Branding](https://blog.catalpha.com/what-coca-cola-can-tell-us-about-effective-branding) Posted by [Don Keller](https://blog.catalpha.com/author/don-keller) - [Tweet](https://twitter.com/share) [![](https://blog.catalpha.com/hubfs/blog_images/branding-coca-cola.jpg) ](https://blog.catalpha.com/what-coca-cola-can-tell-us-about-effective-branding) Building an effective [inbound marketing campaign](https://blog.catalpha.com/how-does-inbound-marketing-even-work) is essential to increasing the digital traffic and revenue of any aspiring company. When it comes to effectively branding your company through creative advertising and a good inbound marketing strategy, sometimes it's wise to take notes from the greatest and most successful companies. Take Coca-Cola for example. Coca-Cola is one of the most successful established brands in existence. Like 30% of the most successful companies in existence, Coca-Cola was established before 1900 and continues to create a legacy with their brand, over a century later. [Read More](https://blog.catalpha.com/what-coca-cola-can-tell-us-about-effective-branding) 2 Comments [Click here to read/write comments](https://blog.catalpha.com/what-coca-cola-can-tell-us-about-effective-branding#comments-listing) Topics: [Branding](https://blog.catalpha.com/topic/branding), [Packaging Design](https://blog.catalpha.com/topic/packaging-design), [Inbound Marketing](https://blog.catalpha.com/topic/inbound-marketing) # [How to Use Color Psychology to Establish Your Brand](https://blog.catalpha.com/how-to-use-color-psychology-to-establish-your-brand) Posted by [Don Keller](https://blog.catalpha.com/author/don-keller) - [Tweet](https://twitter.com/share) [![](https://blog.catalpha.com/hubfs/blog_images/psychology-marketing.jpg) ](https://blog.catalpha.com/how-to-use-color-psychology-to-establish-your-brand) As most marketing experts will tell you, creative and well executed custom packaging design is an effective means of branding your company. When developing your product packaging design, one of the most important aspects of design is color. Color has a major influence on consumers and the products they so choose to purchase through association. In fact, approximately 85% of a buyer's decision to purchase a product can be attributed to color. This phenomenon is referred to as color psychology. [Read More](https://blog.catalpha.com/how-to-use-color-psychology-to-establish-your-brand) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/how-to-use-color-psychology-to-establish-your-brand#comments-listing) Topics: [Branding](https://blog.catalpha.com/topic/branding), [Packaging Design](https://blog.catalpha.com/topic/packaging-design) [«Back](https://blog.catalpha.com/page/30) [View All Posts](https://blog.catalpha.com/all) [Next»](https://blog.catalpha.com/page/32) ### Comments ## Call Today 888-337-0066 or fill out this form for a risk-free consultation on your packaging, branding or marketing project. ### Connect with Catalpha [**Catalpha Advertising & Design, Inc.**](https://catalpha.com/) 9727 Greenside Drive Suite 203. Cockeysville, Maryland 21030 888-337-0066 • (410) 337-0066 ![Google Tracking](https://www.googleadservices.com/pagead/conversion/1036905657/?label=P5u1CJP26wEQudm37gM&guid=ON&script=0)