Earlier this September, makers of the Snickers candy bar announced that they would be personalizing their packaging design, including what they believe are the 26 symptoms of hunger. Among the symptoms, feisty, loopy, dramatic, and rebellious are included.
Read MoreTopics: Packaging Design
I recently went on a press inspection for a packaging project and it got me to thinking that many of our customers probably have no idea how their package is made. To remedy that, I’m writing this post to show you the basics of how your artwork gets onto your box and into your hands.
Topics: Packaging Design, Design
Hi. My name is Don Keller and, today, I'm going to talk to you about a question that gets asked of us quite often and that is, How much is my package going to cost?
Well, that's a pretty big loaded question. So, I'm going to break it down and show you why things cost what they cost, and some of the questions that we're going to ask you when you bring your product to us and say, "Don, I need to have this package, got to get it on the shelf, and I need to have it as economical as possible, and I need it by Tuesday."
Okay. So, let's go down the list.
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Here are five ways to achieve this:
What does the customer want and need to know about you? What do they want and need from your website, mobile application and other digital services?
Read MoreTopics: Branding, Website Design, Content Creation
To help you better understand what inbound marketing strategies are and what they do, let us first define their opposite. When you receive a 'cold call' from a telemarketer or get a knock on your door from a knife salesperson, this is outbound marketing. This kind of marketing is not only ineffective, but it is also difficult to track its return on investment or optimize the approach.
Read MoreTopics: Inbound Marketing
Building an effective inbound marketing campaign is essential to increasing the digital traffic and revenue of any aspiring company. When it comes to effectively branding your company through creative advertising and a good inbound marketing strategy, sometimes it's wise to take notes from the greatest and most successful companies. Take Coca-Cola for example. Coca-Cola is one of the most successful established brands in existence. Like 30% of the most successful companies in existence, Coca-Cola was established before 1900 and continues to create a legacy with their brand, over a century later.
Read MoreTopics: Branding, Packaging Design, Inbound Marketing
As most marketing experts will tell you, creative and well executed custom packaging design is an effective means of branding your company. When developing your product packaging design, one of the most important aspects of design is color. Color has a major influence on consumers and the products they so choose to purchase through association. In fact, approximately 85% of a buyer's decision to purchase a product can be attributed to color. This phenomenon is referred to as color psychology.
Read MoreTopics: Branding, Packaging Design