Frankford Leather, a service-oriented distributor of Shoe and Foot Comfort products tapped Catalpha to update their dated and mismatched orthotics packaging to create a more contemporary, relevant and consistent look.  Catalpha established a new design that brought a family appearance to products that previously had no consistent look. The new design, features bold ‘stand out’ colors and design as well as stock imagery that would appeal to the target audience without looking too high-end. 

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Here's a variety of packaging designs that put a spin on one of America's favorite holidays.  Some are more potent than others.  If you have any to share I'll be sure to attach them to the list. 

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Did you know that you only have approximately 10 seconds to get a customer's attention? While quality web design has a lot to do with this, many underscore content's role in customer attention, retention, and continual organic traffic and turnaround for your business. Often, content is underscored in the grand scheme of web marketing strategies.

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What is it?

First and foremost, users that visit your site should be able to tell what your site is all about and what services it offers within the first few seconds of navigation. If your brand or product isn't well known, your company name and URL should fit your business model and goals. You only have 10 seconds to capture the attention of a potential customer, so make it last!

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So you finally have creative, eye-catching product package design, and your web design is engaging and user-friendly. Your business is completely optimized now, right?

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Hungry? Have a Snickers. And now, you can even have a Snickers that tells you exactly how hungry you are.

 Earlier this September, makers of the Snickers candy bar announced that they would be personalizing their packaging design, including what they believe are the 26 symptoms of hunger. Among the symptoms, feisty, loopy, dramatic, and rebellious are included.

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I recently went on a press inspection for a packaging project and it got me to thinking that many of our customers probably have no idea how their package is made. To remedy that, I’m writing this post to show you the basics of how your artwork gets onto your box and into your hands.

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