Over the past year or so, McDonald's has been going through a serious rebranding process. In 2015, Steve Easerbrook, President and Chief Executive Officer of McDonald's started to whip the notorious fast food chain into shape, approaching the issue in a multifaceted manner.
Read MoreTopics: Packaging Design
Are you starting a new packaging design or branding project in 2016? Then you're starting in the right place. We've updated our popular blog post of 2015's Top Ten Packaging Design Blogs into this year's best list.
This edited list contains some old favorites but also contains new upcoming blogs we thought did the packaging design industry proud.
Read MoreTopics: Branding, Packaging Design, Design
The following conversation is with George Prior, an entrepreneur who, along with his brother / partner, invented, built and is now marketing the BBQ Dragon - The Charcoal Fire Supercharger product. They came to Catalpha recently to take their packaging to the next level. I thought their story is interesting and could be helpful to many that are now going through the same situation or are launching their own products.
Read MoreTopics: Product Development
Packaging design has a direct correlation to the success of your product.
When similar products are placed together in a store or marketplace, the design of the packaging is the predominate differentiator to make them stand out from one another.
The packaging you choose will have to fit the product you are selling correctly, it will have to portray the right image and position the product as the best choice in the consumer’s mind.
Read MoreTopics: Packaging Design
As the year comes to a close, it's a good time to look back and assess what blogs were read most and what our audience seemed most interested in. Now just a word on popularity. These are based on visits to these specific pages. The result can be skewed since some of these posts were just published this year while others have had all year long to tally up.
Here's a list of our Most Read blog posts. All listed in order of popularity...
Read MoreTopics: Packaging Design
Your web design matters a whole lot more than you think it does. After all, it's how many of your future customers are going to become acquainted with your business. If your site works well and provides them with what they're looking for, you'll have left a positive brand impression. If not, well, chances are those customers aren't coming back.
The point here is that your website is important, and if you think otherwise, here are a few reasons to think again.
Topics: Website Design
I heard that Snoop Dogg’s new cannabis products were on the market, so I had to take a look. And I was pleasantly surprised.
Read MoreTopics: Packaging Design